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Overview

The Council’s “Sales & Marketing” Cluster is targeted to C-level executives and Sales & Marketing Vice Presidents. This series features lively interactive discussions on a sales or marketing topic, followed by a case study presentation by a Massachusetts company. The group then collectively looks at the problem and suggests/formulates strategies/tactics/approaches to solve the business case problem presented.

The Sales & Marketing Cluster Organizing Committee will be meeting on a regular basis and be open to member CXOs and Sales & Marketing VPs. The Organizing Committee convenes 6+ breakfast briefings per year.

Past sessions have included:

  •  ROI - Driven B&B Customer Lifecycle Marketing
    • Click here to view slides from Kristin Kane's presentation
    • Click here to view slides from Scott St Mary's presentation
  • New World of Customer Advisory Programs
  • Synchronizing Your Website Initiatives to Drive Sales Activity , featuring executives from MRO Software and Marketing Advocate.
  • Sales Negotiations: Changing the Ground Rules, featuring an executive from Think Inc!
  • New Online Strategies for Attracting & Influencing Customers, featuring executives from Cymfony and Topaz Partners.
  • Dominating Your Industry - Marketing Tools that Drive Mindshare and Market Share, featuring executives from Application Security, Inc., CHEN PR, and IntelliReach.
  • Selling & Marketing the Right Stuff: Using Customer Insight to tap into Funded Strategic Initiatives, featuring Council Trustee Mike Kinkead of Metatomix, and Ed Wagner, former executive at Boston Communications, Icebreaker, Chaperone Guidance Systems, Rasna, and Computervision.

Co-Chairs of the Sales & Marketing Cluster Organizing Committee are:

Mike Kinkead (Chair; Council Trustee) & Sherri Dorfman, Stepping Stone Partners

Council Representative:

Ian McGuinness, Program Manager, 617-437-0600 x13

To participate in the ongoing activities of the Sales & Marketing Cluster, e-mail ian@masstlc.org with biography demonstrating technical background and contact information.