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Seminar: Website Analytics - Using Website Data to Grow Your Revenue
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Seminar: Website Analytics - Using Website Data to Grow Your Revenue

Join MassTLC for this follow-on session from the Marketing Analytics summit to take a deeper dive into website analytics. Learn from seasoned marketers who will present real-life case studies on how they are extracting data and analyzing it to find the hidden ROI.

5/18/2012
When: Friday, May 18, 2012
8:30am - 10:30am
Where: IBM Innovation Center
404 Wyman Street
North Entrance
Waltham, Massachusetts  02451
United States
Contact: Jennifer Walter

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Confirmed Speakers:

Bethany Branon, Director of Interactive Marketing & Media, Sophos

Justin Rondeau, Chief Editor & Evangelist, WhichTestWon.com

Brian Thopsey, Sr. Web Analytics Specialist, Iron Mountain



Today, it’s relatively easy to get a large amount of web traffic data. Number of visits, bounce rates, conversion events, and click stream reports require only a small javascript code to be dropped in the footer of a website. The challenge has shifted from getting numbers to analysis of them.  What does it all mean? Is there ROI hidden in the numbers?

Join MassTLC for this follow-on session from the Marketing Analytics summit to take a deeper dive into how companies, both large and small, are using website analytics to drive traffic and ROI.  We will kick off the morning with Justin Rondeau, Chief Evangelist & Editor of WhichTestWon.com who will show you the benefits of utilizing data driven decisions for Conversion Rate Optimization via A/B Testing. He will show real life case studies along with expert analysis of each presented test to further educate and inspire you for your next (or first) A/B test.

Next, seasoned marketers will present real-life case studies on how they are monetizing website data to help drive revenue. Lastly, the group will split for a deep dive discussion with those that have similar objectives around analytics.

Topics to be discussed include:

  • Low hanging fruit: What data is already available and will make big impacts on the bottom line?
  • What immediate changes can I make to my landing pages in order to increase their conversion rate?
  • How do site analytics help you acquire customers?
  • How a team works and getting the executive buy-in
  • How do you integrate analytics with other tools and technologies to drive customer acquisition?
  • Optimizing the customer experience from shopping cart to landing pages to increase conversion rate
  • Additional speakers to be announced soon. 

Non-members who attended the website analytics session at the Marketing Analytics summit should contact Jennifer@masstlc.org for complimentary admission to the seminar.

 

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