Search MassTLC
Sign In

Forgot your password?

Create Your Free Profile

MassTLC Calendar

Membership Overview Call


Get email updates on upcoming events and
new content!




Marketing Analytics Summit: Spinning Your Marketing Data into Gold
View Registrations Tell a Friend About This EventTell a Friend
Marketing Analytics Summit: Spinning Your Marketing Data into Gold

When: Thursday, April 26, 2012
8:00am - 12:30pm
Where: Network Drive Conference Center
45 Network Drive
Burlington, MA, Massachusetts  01830
United States
Contact: Jennifer Walter

« Go to Upcoming Event List  

Confirmed Speakers:
Ann Marie Beasley, VP Segment Marketing, CA Technologies
Alan Belniak, Director of Social Media, PTC
Craig Bloem, CEO & Founder,
Bethany Branon, Director of Interactive Marketing & Media, Sophos
Matt Cutler, Co-founder & CEO, Kibits
Jeanne Hopkins, Vice President of Marketing, HubSpot
Mark Jeffery, Kellogg School of Management, Author
Rick Jensen, SVP and Chief Sales and Marketing Officer, Constant Contact
Dan Malone, Sr. Director Analytics, Vistaprint
Judah Phillips, Founder, DIS, DAT & ARO
Dipika Rang, Marketing Operations Manager, Black Duck Software
Richard Rovner, VP of Marketing, MathWorks
Brian Suthoff, Co-founder, Localytics
Rachel Weeks, Director of Marketing, Courion

We all know that we need to be data driven marketers and that data driven companies are the ones that succeed. New technologies are coming out every day that help marketing organization capture more data. The challenge is no longer focused solely on getting the data but knowing what to do with it once you have it. How do you analyze and understand what it means for your business? 

The good news is that we are not in this alone. Every company from small to large is working to answer these important questions and to find their way through the data to true value.   

Join us for a dynamic half-day event where some of the regions of the best marketers will dive in and share how they are optimizing data to drive more value. These experts will share their data strategies, executive dashboards, the technologies they find most effective and how they are using data to move the needle. You'll leave this session armed and dangerous with ideas and techniques for turning data actionable and driving results to the bottom line. 

Topics include:

  • What data matters most?
  • The marketing and sales analytics tool box – the technologies that companies are using for maximum results.
  • What is the data telling me? How to analyze, understand and make decisions.
  • How to build a data-savvy team

Our keynote speaker, Mark Jeffery, from the Kellogg School of Management is author of the AMA’s best marketing book of 2011: Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know.  

Five specific outcomes the audience will learn by attending this session: 

  • The difference between the leaders and laggards based on Kellogg research of 250 firms capturing $53 billion of annual marketing spending
  • The 15 essential metrics for driving marketing performance 
  • A pragmatic framework for marketing measurement and driving ROI 
  • How to optimize the spectrum of marketing activities including brand and direct marketing 
  • Case examples from major firms including DuPont, Philips, Luxottica, and Microsoft
Marketing Execs: An Insider’s View 

Following Mark’s keynote, three marketing executives will provide an insider’s view of their data and how they make it actionable. Their presentations will include a Q&A session with the audience so that you can learn the most from them.

Break-out Sessions:  Sharing and Understanding Best Practices

Attendees will have an opportunity to attend breakout sessions for in-depth peer-to-peer discussions on the following topics:
  • The VP Level – Executive Dashboards, Building the Team, Managing COA, Using data with your BOD
  • Marketing Automation Analytics   – How to use marketing automation data to help fill the funnel
  • Website Analytics – How to use data to improve customer acquisition from your website 
  • Social Media Analytics – Measuring the impact of Social Media on your brand, leads and sales
  • Mobile App Measurement – How to you measure the success of your mobile app

Demo Break: See the best marketing data tools and technologies in action and connect with your peers.


Thank you to our Platinum Sponsor:

Thank you to our Silver Sponsor:

Thank you to our Event Partner:

Thank you to our Sales & Marketing Cluster Sponsors:



                                                                                                   THANK YOU TO OUR GLOBAL SPONSORS                                                       


















Board of Directors
In the News
Contact Us
Member Directory
Tech Company
IT Department
Join Now
Renew Now
Annual Meeting
Boston TechJam
Innovation unConference
Leadership Awards
MassTLC Events
Community Events
Big Data
CXO Series
Internet of Things
Healthcare & Life Sciences
Sales & Marketing
Software Dev
Workforce Dev
Ed Foundation
K-12 Initiatives

Affiliate Directory

Content Library
Job Board
More Opportunities
Get Involved