Teresa Epperson, Managing Director, Alix Partners
Panelists:Dekkers Davidson, Head, Mobile Commerce Business, Barclaycard US
Chris Gardner, Co-Founder, Paydiant
Damien Balsan, Director Ecosystem Partnerships, PayPal
The terms mobile payments and mobile wallet are becoming more common as consumers continue to actively bank and shop wirelessly. With enabling technologies such as NFC, consumers can now take their actions full-circle by passing the need for debit or credit cards.
Mobile marketers and retailers already target consumers with advertisements and promotions. By targeting these promotions within an individual mobile wallet, it creates a dynamic relationship with the retail offer and the payment method, not only increasing the chance of the sale, but also collecting real-time, accurate data of what that consumer wants. Meanwhile, the consumers will reap the benefits of personalized discounts.
What's in it for the consumer? Does paying by with your mobile device actually improve the buying experience? Will it create a more efficient banking experience?
What's in it for the merchant? Does it bring in a new set of security and management issues? Does it add costs to infrastructure and technology?
Join us to learn, debate and share your thoughts on why, when and how mobile payments will be the norm. Discussion will include:
- Security and privacy issues
- Advantages and disadvantages
- Future opportunities
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