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Seminar: Finding, Ranking and Tracking the Online Influencers Important to Your Business
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Seminar: Finding, Ranking and Tracking the Online Influencers Important to Your Business

1/31/2012
When: Tuesday, January 31, 2012
8:30am - 10:30am
Where: IBM Innovation Center
404 Wyman Street
North Entrance
Waltham, Massachusetts 
United States
Contact: Jennifer Walter

« Go to Upcoming Event List  

Confirmed Panelists: 
Pierre-Loic Assayag, CEO and Founder, Traackr
Erica Ayotte, Social Media Manager, Constant Contact
Alan Belniak, Director of Social Media, PTC
Mike Troiano, Principal, Holland-Mark


The importance of identifying and engaging online influencers to talk about your business and, hopefully, help to build positive buzz around it, is becoming more important as more and more people are turning to social channels to evaluate their next purchase.  

Finding your group of influencers is the first step, but how do you contact and engage them in such a way that they’ll want to talk about your brand and product?  

What we do know is that simply broadcasting your message and hoping it gets picked up isn't enough in today's marketing environment. You need to cultivate and engage influencers in meaningful and impactful ways, and then measure it’s importance to your bottom line.

Join us at this seminar to learn from the experts:

  • How to drive value to your business through online influence communications
  • What are the most effective ways to identify, engage and measure influencer outreach 
  • Real-world case studies on how to implement this outreach in your B2B or B2C social media and marketing efforts 
  • How to measure what is important – and what should be ignored

 

Thank you to our Cluster Sponsor:

            

 

                                                                                                             THANK YOU TO OUR GLOBAL SPONSORS                                                       

 
   
 
    


 



   
           



           

             





  
           


  

 

 

                                 




           

 

                    




                 

                      


        






 
 

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