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Sales & Marketing Member Roundtable: All Things Marketing Automation
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Sales & Marketing Member Roundtable: All Things Marketing Automation

1/24/2012
When: Tuesday, January 24, 2012
8:30am - 10:30am
Where: IBM Innovation Center
404 Wyman Street
North Entrance
Waltham, Massachusetts 
United States
Contact: Jennifer Walter

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Sales & Marketing Member Roundtable:

All Things Marketing Automation

Tuesday, January 24, 2012 8:30am - 10:30am

Tweet it Out! @MassTLC #MktAuto

Join your marketing operations peers for an in-depth discussion on all things marketing automation. This MassTLC member round table is a follow on event to November’s Using Marketing Automation and CRM to Cultivate Demand, Increase Conversion and Drive Revenue.

In this round table setting, you will have the opportunity to learn from others like you who have implemented marketing automation systems and share your experience as well. Together we will discover what’s working, what’s not and what it takes to use this emerging technology to increase marketing and sales effectiveness.

Topics to be considered:

  • Choosing the best marketing automation tool for your business  – how best to evaluate a tool and pitfalls to avoid
  • Implementation considerations – what approaches worked and what didn’t
  • Getting the most out of your marketing automation implementation 
  • Lead scoring best practices
  • ROI metrics and reporting

Thank you to our Cluster Sponsors:

                         

 

 

                                                                                                             THANK YOU TO OUR GLOBAL SPONSORS                                                       

 
   
 
    


 



   
           



           

                   





  
           


  

 

 

                                 




           

 

                    




                 

                      


        






 
 

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