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Mobile Summit: The Next Generation
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Mobile Summit: The Next Generation

What does the generation of mobile look like? The cutting edge technologies; the players; the funding? At the Mobile Summit you will connect, learn, exchange ideas and be a part of the conversation with mobile leaders, investors, entrepreneurs, developers and designers. Make sure to attend our Knowledge Sharing Sessions where the conversation is led by you on the hottest topics, debates and opportunities going on in the mobile space today.

7/11/2012
When: Wednesday, July 11, 2012
8:30am - 1:00pm
Where: Microsoft NERD Center
1 Memorial Drive
1st Floor
Cambridge, Massachusetts 
United States
Contact: Jennifer Walter


Online registration is closed.
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Wireless mobility is much more than having access to your phone, text or email. It is how you stay connected to the world. Today’s user wants fast and easy access to breaking news, videos, documents, entertainment, music and more.  They want to be able to track their health and fitness, pay bills, manage home utilities, and turn on their car with just the touch of a button anytime anywhere.   

So what does this mean for the next generation of mobile? What will be the cutting edge technologies? Who are the players? Where is the funding? Join us for MassTLC’s Annual Mobile Summit to connect, learn, exchange ideas and be a part of the conversation with mobile leaders, investors, entrepreneurs, developers and designers. 

Rather than typical breakouts the summit will feature Knowledge Sharing Sessions where the conversation is led by you – the attendees, and 1-2 facilitators who will spark the conversation with their real world examples, ideas and theories. These Knowledge Sharing Sessions will focus on the hottest topics, debates and opportunities going on in the mobile space today.

Don’t miss this unique event!

 

9:00 AM: PANEL–Content is King!

The U.S. is home to more mobile Internet users than any other country.* They want fast, easy to access, and up to date content anytime anywhere.  As more mobile devices come to market and become more commonplace, content providers and publishers must continue to evolve. 

The challenge? Multiple devices, platforms, user interfaces and more – how can providers keep content fresh, unique and easily accessible? 

Our panelists will provide insights into how they identified their successful strategies to push content out through wireless devices, as well as the hurdles they have and continue to overcome.

The audience will walk away with a clear understanding of:

  • The most important factors to consider when developing your mobile strategy
  • The infrastructure hurdles: from platforms to user interface 
  • How to identify, segment, and attract your mobile audience
 *CTIA 50 Wireless Quick Facts III

 

KNOWLEDGE EXCHANGE SESSIONS

Unlike typical breakouts, these facilitated Knowledge Exchanges Sessions are interactive discussions and debates spurred by the attendees. It’s your choice, sit-in and listen or be part of the exchange.
 
10:45 AM
Session 1A: The War of the Platforms (iOS vs Windows vs Android)
  • HTML5 vs Native?
  • Is Hybrid the answer?
 Session 1B: Fast Pitch Boot Camp: What it takes to sell your company and yourself in 2 minutes


12:00 PM
Session 2A: Opportunities in Mobile – Show me the money
  • Where is the opportunity?
  • In-app purchases?
  • How are users embracing mobile advertising?
Session 2B: Managing the Mobilization of Your Workforce (BYOD; security; mobilizing your workforce)
  • How are business strategies changing?
  • How is the role of the CIO changing?
  • What are the management challenges, costs? 

 

Thank you to our Platinum Event Sponsors:

  

                                                                                                   THANK YOU TO OUR GLOBAL SPONSORS                                                       

 
   
 


 



             

                                   

                             
           


                
                       

  
                          

 


  

             

 

     
                       
                             
                          
           

                    


           
                       

                 
   
                           
          

               
          
  



           
             
             
 

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