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Social Media Breakfast Seminar: Creating a Content Strategy as the Cornerstone of your Social Media
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Social Media Breakfast Seminar: Creating a Content Strategy as the Cornerstone of your Social Media

3/18/2011
When: Friday, March 18, 2011
8:30 AM to 10:30 AM
Where: IBM
404 Wyman Street
Waltham, Massachusetts  02451
United States
Contact: Jennifer Walter

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Join Ann Handley, Chief Content Officer at MarketingProfs, and C.C. Chapman, Boston new media maven, and co-authors of the new book, Content Rules, as they discuss the importance of content in your social media strategy. Learn why, before you create your social media strategy, you need a content strategy. And, once you’ve created the content, learn best practices for sharing it widely online to cultivate fans, arouse passion for your products or services, and ignite your business. They will be joined by Joe Chernov, Director of Content Marketing at Eloqua, who will share his best practices and tips for success.

At the seminar you will learn:


· How to create compelling content and then how to share it and get the word out.
· The 11 rules for effective content
· The tactics to best reach your audiences
· How to create interactive content experiences that engage customers
· Ways to streamline the process of content creation and repurposing


Thanks to our Social Media Cluster Sponsors:

 

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                                                                                                             THANK YOU TO OUR GLOBAL SPONSORS                                                       

 
   
 
    


 



   
           



           

             





  
           


  

 

 

                                 




           

 

                    




                 

                      


        






 
 

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