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Breakfast Seminar: Using Marketing Automation and CRM to Cultivate Demand & Increase Conversion
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Breakfast Seminar: Using Marketing Automation and CRM to Cultivate Demand & Increase Conversion

11/1/2011
When: Tuesday, November 1, 2011
8:30am - 10:30am
Where: IBM Innovation Center
404 Wyman Street
North Entrance
Waltham, Massachusetts  02451
United States
Contact: Jennifer Walter

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Using Marketing Automation and CRM to Cultivate Demand, Increase Conversion and Drive Revenue

Marketing automation and CRM have emerged as two of the most important tools for sales and marketing, ultimately leading to revenue growth and ROI. Marketing teams are inherently developing innovative ways to keep their customers engaged—starting from the top of the funnel all the way down to closing the sale. In this session, MassTLC’s Sales and Marketing Cluster will take a deep dive into marketing automation and CRM. Whether marketing automation and CRM already drive your business or you are just getting your feet wet, you will come out of this session with valuable tips and strategies to take back to the office. 


You will learn:

  • Creative ways marketing automation drives high quality leads for sales
  • Best practices for nurturing new and unconverted leads
  • How to anticipate the needs of the buyer through prospect engagement (i.e. opens, click-throughs, website visits, etc).
  • Effective lead scoring models
  • Ways to increase your sales teams productivity
  • Measuring and mapping results to revenue

Keynote:

- Brian Kardon, CMO, Eloqua

 

Panelists:

- Ram Appalaraju, CMO, Enterasys

- Ruben Varela, Director of Marketing Operations, Iron Mountain

- Mike DiPietro, VP Marketing & Product Management, Healthcare Source

 

Thank you to our Cluster Sponsors:



                                                                                                   THANK YOU TO OUR GLOBAL SPONSORS                                                       

 
   
 


 



             

                                   

                             
           


                
                       

  
                          

 


  

             

 

     
                       
                             
                          
           

                    


           
                       

                 
   
                           
          

               
          
  



           
             
             
 

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