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12/6/2016
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Sales & Marketing: Seminar Go-To Market Strategy & Planning
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Sales & Marketing: Seminar Go-To Market Strategy & Planning

MassTLC’s sales and marketing community is launching a year of programming on what it takes to go to market successfully. The first of our events focuses on the planning and strategy of launching your product or solution and how you get buy-in (and marketing funds!) from your boss – whether that be your CFO, CMO, or your board of directors.

11/2/2012
When: Friday, November 2, 2012
8:30am - 10:30am
Where: Foley Hoag
1000 Winter Street
Waltham, Massachusetts  02451
United States
Contact: Jennifer Walter

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Online registration is now closed.  Walk in registration will be available at the event.

Keynote and Moderator:

David Skok, General Partner, Matrix Partners

Panelists:

  • Brian Day, CFO, Apperian 
  • Mark Lorion, VP of Marketing, Spotfire Analytics Division, TIBCO Spotfire
  • Mike Volpe, CMO, HubSpot  
  • Kyle York, Chief Revenue Officer, DYN Inc.

MassTLC’s sales and marketing community is launching a year of programming on what it takes to go to market successfully. The first of our events focuses on the planning and strategy of launching your product or solution and how you get buy-in (and marketing funds!) from your boss – whether that be your CFO, CMO, or your board of directors.

David Skok, General Partner at Matrix Partners, renowned entrepreneur, and author of the popular blog www.forEntrepreneurs.com will keynote the event and share what he has learned from launching and scaling companies and working with the "best of the best” in the software industry to help increase success. David will also cover his methodology for designing and optimizing customer acquisition funnels.


Joining David will be speakers representing a range of organization sizes and lifecycle. You will hear from a recently-funded venture, a growing venture that has achieved scale, and a "venture-minded” division operating within a public software company. The group will share their approach for devising go-to-market strategies – both what’s worked and not worked for them – and how thinking like a VC can stretch your marketing dollar.\

Click here to let your LinkedIn connections know you are attending!

Cost: $0 for members, $80 for non-members

Cancellation Policy
Cancellations must be received within five business days prior to the event. A $25 cancellation fee will apply. There are no refunds for cancellations received less than five days before a program. You may exchange you registration at anytime with another employee at your company at no extra charge.

Thank you to our Cluster Sponsors:


                                                                                                   THANK YOU TO OUR GLOBAL SPONSORS                                                       

 
   
 


 



             

                                   

                             
           


                
                       

  
                          

 


  

             

 

     
                       
                             
                          
           

                    


           
                       

                 
   
                           
          

               
          
  



           
             
             
 

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