Search MassTLC
Sign In


Forgot your password?

Create Your Free Profile

MassTLC Calendar

12/6/2016
Smart Cities & the Evolution of the Connected Community

GET EMAIL UPDATES

Get email updates on upcoming events and
new content!

Email:

CONNECT WITH MASSTLC

 
 



Sales and Marketing Seminar: On Message - On Brand: What Does it Take?
View Registrations Tell a Friend About This EventTell a Friend
Sales and Marketing Seminar: On Message - On Brand: What Does it Take?

What does ‘Brand’ mean today? How do the best B2B brands keep their brands solid, credible and inspiring? Particularly given the day-to-day challenges and the close scrutiny of social media. What makes them the best? And does it matter – are companies more likely to buy from companies with the best ‘brand’? Where do sales and marketing intersect here?

12/4/2012
When: Tuesday, December 4, 2012
8:30am - 10:30am
Where: UKTI
One Broadway
Cambridge, Massachusetts  02142
United States
Contact: Jennifer Walter

« Go to Upcoming Event List  

On line registration is now closed.  Walk in registration will be available at the event.

What does ‘Brand’ mean today?  How do the best B2B brands keep their brands solid, credible and inspiring?  Particularly given the day-to-day challenges and the close scrutiny of social media. What makes them the best?  And does it matter – are companies more likely to buy from companies with the best ‘brand’?  Where do sales and marketing intersect here?

Content and messaging play a critical part, and yet keeping them consistent and compelling over the years isn’t easy.  What are the tools, processes and talent required to intelligently keep us top of mind? 

Buyers can research whatever they need regarding our products, customers and employees.  What can we do to ensure that ‘our face’ is one that they want to buy from?

Join us to learn how some of the best brands have implemented their Go-To-Market plan to create the best brand, content and messaging.  And how they institutionalized these processes in every employee -- not just those in sales and marketing -- to create more profitable revenue.

Confirmed Panelists:

  • Parna Sarkar-Basu, VP of Marketing Communications, Verivo Software
  • Jill St. George, Sr. Marketing Programs Director, PTC
  • Michael Troiano, CMO, Actifio
More speakers to be announced soon!

Cost: $0 for members, $80 for non-members

Thank you to our Cluster Sponsors:

         

Cancellation Policy:
Cancellations must be received within five business days prior to the event. A $25 cancellation fee will apply. There are no refunds for cancellations received less than five days before a program. You may exchange you registration at anytime with another employee at your company at no extra charge.

                                                                                                   THANK YOU TO OUR GLOBAL SPONSORS                                                       

 
   
 


 



             

                                   

                             
           


                
                       

  
                          

 


  

             

 

     
                       
                             
                          
           

                    


           
                       

                 
   
                           
          

               
          
  



           
             
             
 

About
Board of Directors
Team
In the News
Careers
Contact Us
Membership
Member Directory
Tech Company
IT Department
Affiliate
Join Now
Renew Now
Events
Annual Meeting
Boston TechJam
Innovation unConference
Leadership Awards
MassTLC Events
Community Events
Communities
Big Data
Cloud
CXO Series
Internet of Things
Healthcare & Life Sciences
Mobile
Robotics
Sales & Marketing
Security
Software Dev
Workforce Dev
Ed Foundation
Internships
K-12 Initiatives

Resources
Affiliate Directory
Blog

Content Library
Job Board
MassTLC TV
More Opportunities
Policy
Sponsor
Get Involved