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Sales and Marketing Seminar: On Message - On Brand: What Does it Take?
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Sales and Marketing Seminar: On Message - On Brand: What Does it Take?

What does ‘Brand’ mean today? How do the best B2B brands keep their brands solid, credible and inspiring? Particularly given the day-to-day challenges and the close scrutiny of social media. What makes them the best? And does it matter – are companies more likely to buy from companies with the best ‘brand’? Where do sales and marketing intersect here?

12/4/2012
When: Tuesday, December 4, 2012
8:30am - 10:30am
Where: UKTI
One Broadway
Cambridge, Massachusetts  02142
United States
Contact: Jennifer Walter

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On line registration is now closed.  Walk in registration will be available at the event.

What does ‘Brand’ mean today?  How do the best B2B brands keep their brands solid, credible and inspiring?  Particularly given the day-to-day challenges and the close scrutiny of social media. What makes them the best?  And does it matter – are companies more likely to buy from companies with the best ‘brand’?  Where do sales and marketing intersect here?

Content and messaging play a critical part, and yet keeping them consistent and compelling over the years isn’t easy.  What are the tools, processes and talent required to intelligently keep us top of mind? 

Buyers can research whatever they need regarding our products, customers and employees.  What can we do to ensure that ‘our face’ is one that they want to buy from?

Join us to learn how some of the best brands have implemented their Go-To-Market plan to create the best brand, content and messaging.  And how they institutionalized these processes in every employee -- not just those in sales and marketing -- to create more profitable revenue.

Confirmed Panelists:

  • Parna Sarkar-Basu, VP of Marketing Communications, Verivo Software
  • Jill St. George, Sr. Marketing Programs Director, PTC
  • Michael Troiano, CMO, Actifio
More speakers to be announced soon!

Cost: $0 for members, $80 for non-members

Thank you to our Cluster Sponsors:

         

Cancellation Policy:
Cancellations must be received within five business days prior to the event. A $25 cancellation fee will apply. There are no refunds for cancellations received less than five days before a program. You may exchange you registration at anytime with another employee at your company at no extra charge.

 

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