Digital Media Circle Event: Virality: Beyond Cute Cats
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When Harvard Business School professor Jeffrey Rayport named the term “viral marketing” in 1996, little did he know he was establishing a revolutionary new paradigm, and with it, a “holy grail” for the emerging world of internet-based commerce.

5/9/2013
When: Thursday, May 9, 2013
6:00pm - 8:30pm

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When Harvard Business School professor Jeffrey Rayport named the term "viral marketing” in 1996, little did he know he was establishing a revolutionary new paradigm, and with it, a "holy grail” for the emerging world of internet-based commerce. In this context, the biologically based phenomenon of virality–any strategy that encourages the distribution of marketing messages from one person to another, while creating the possibility of exponential growth in the exposure and resulting influence of the message–has since come to define online marketing strategies and behaviors, and permeated every aspect of internet culture.

Everybody wants it, but does anyone really know how to get it? And, is there a chance it’s actually been overrated? Join us and a panel of experts as we explore this fascinating but seemingly elusive methodology. Through discussion, we’ll attempt to identify: what it is, how it works, why you want it, how to know if you have it, and how to measure its ultimate success.”

Panelists:
Rick Burns, Product Marketing Director, HubSpot
Mick Darling, Founder & CEO, Tomorrowish LLC
Nick Lim, Founder, CEO of Sonamine, applying psychology and advance analytics to consumer marketing
Jon Radoff, is an entrepreneur focused on the intersection of the Internet, entertainment and social communities

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