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BPMA Presents: B2B Product Messaging: In 60-second or less
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BPMA Presents: B2B Product Messaging: In 60-second or less - What does your product do, and why should I care?

5/16/2013
When: Thursday, May 16
6:15pm
Where: Constant Contact
1601 Trapelo Road
Waltham, Massachusetts 
United States

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Speakers:
Sadhana Joliet,Venture Stage Marketing; Davida Dinerman, Schwartz MSL.


Whether communicating with prospective customers, investors, management, the media, or analysts, your ability to answer these questions clearly and concisely can make or break how you affect the behavior and attitude of your target audience and the success of your product. Developing one or two sentences for a message that differentiates your product may sound easy, but many companies realize that it’s not – particularly in the B2B space where new products are complex.

This presentation will provide a hands-on approach for developing and communicating unique, compelling, and concise company or product messages to target audiences. 

Topics covered will include:
What is messaging?
Why it is important?
What makes for a good message?
How do you create a good message?
How do you use it?
How do you adapt it to target audiences?
How do you get the message out to these audiences?

Cost:
Non-Members: $35 if you pre-register and pay online at least one day prior to event or $45 at the door 

Details and Registration

                                                                                                   THANK YOU TO OUR GLOBAL SPONSORS                                                       

 
   
 


 



             

                                   

                             
           


                
                       

  
                          

 


  

             

 

     
                       
                             
                          
           

                    


           
                       

                 
   
                           
          

               
          
  



           
             
             
 

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