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Why Early Advocates Are 10x More Important Than Early Adopters to New Products
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11/21/2013
When: November 21, 2013
6:15 PM

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Why Early Advocates Are 10x More Important Than Early Adopters to New Products

We all know the importance of an early adopter to helping a new product cross the chasm, but not all early adopters are created equally. In fact, some can be a drain on your resources, while others can propel your growth. In this discussion, we will talk about how today’s product managers must cultivate early advocates, a special type of early adopter. Early advocates not only validate the usefulness of your product, but they show you how to spread the word. And by catering to their needs, you end up with a better, more impactful product. Join us to learn how to identify advocates, how to engage them, and how to build a program that effectively mobilizes them.


Takeaways:

  • How to identify an advocate
  • How to engage advocates to advance the introduction of a new product
  • How to build an effective early advocate program

Timeline for the evening:

6:15 pm: Registration opens

6:30 - 7:15 pm: Informal & structured networking (light refreshments are served)

7:20 - 7:30 pm: Announcements

7:30 - 8:30 pm: Presentation

8:30 - 9:00 pm: Wrap up, networking follow up and depart

About the Speaker:

Brian Gladstein is the CEO of Explorics, a consulting firm that specializes in modern go-to-market strategies. Brian has launched dozens of products first as a coder, and later as a marketer (after he realized he enjoyed talking to customers). He has held senior roles at RSA, Bit9, and a few other Boston startups. He founded Explorics with the idea that companies' customers are a huge source of untapped potential, and now helps clients grow through customer-driven research and advocate marketing. Brian holds a BS in Computer Science from MIT, and an MBA from the Stanford Graduate School of Business.

 

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