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Practitioner's Workshop- Conducting Customer Interviews
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2/14/2014
When: 2/14/2014
12:00 - 4:00 PM
Contact: Boston Product Management Association Workshop

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It’s one thing to learn the theories of product management but many product teams need help applying the knowledge to their products and their organization. Many people consider market research to be something that only outside firms can do but it’s amazing what you can learn in a phone discussion or while observing clients in their work environment. In this session, we’ll introduce the mechanics of interviewing and then conduct practice interviews. We will also be covering:

  • The four areas of the market
  • Comparing research tools
  • 5 research methods every product manager should know
  • The mechanics of client interviews

After the session, you’ll know how to discover the customer insights that will ensure your product’s success.

Takeaways:
  • Learn when to contact customers—and when not to
  • Create your own discussion guide, tailored to your company and product
  • Practice interviews with real people.
  • How to communicate what you’ve learned to your organization

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For more information please go to www.bostonproducts.org 

                                                                                                   THANK YOU TO OUR GLOBAL SPONSORS                                                       

 
   
 


 


                         

                             
                       


                            
                                   

  
                                      

 


  

             

 

                                         
          
                       

                    

           
                                   

                          
   
                                       
          

               
                      
              



           
             
             
 

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