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2014 Mobile Summit: How to Capitalize on the Mobile Movement
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2014 Mobile Summit: How to Capitalize on the Mobile Movement

7/22/2014
When: July 22, 2014
2:00 - 6:45 PM
Where: Microsoft NERD
1 Memorial Dr.
Cambridge, Massachusetts  02142
United States
Contact: Ruth Morris

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Online Registration is now closed.

Walk-in registration will be available at the door. 


Mobile technology is now ubiquitous in most of the world.  People use mobile devices and apps for every aspect of their lives, and every enterprise has to have a mobile strategy.  Now that mobile is ingrained in our lives, how do individuals, enterprises and technology developers define “success” in the mobile world? We may be on the brink of a mobile-only age and companies left and right are taking advantage of it and winning.  Join us to learn what it means for you and your business, whether you’re the next mobile technology to make it big, and understanding the importance of defining a mobile strategy for the success of your business.  

SPEAKERS

 
   
Nick Bogovich
Executive Director, Mobile
GSN Games

Ryan Charles
Director of Mobile Products
Care.com

Henry Cipolla
CTO
Localytics 
 Michael Davies 
Senior Lecturer, MIT
&
Chairman, Endeavour Partners

Mark Kasdorf
CEO & Founder
Intrepid Pursuits 
      
 Matt Gross
CEO
Mobile First Software 
 
 Alan Murray
SVP Product
Apperian 
Mike Schneider
VP of Marketing
Skyhook Wireless 
Nitzan Shaer
Managing Partner
High Start Group  
 Charles Teague
CEO
Lose It! 
Jim Whalen
CIO
Boston Properties



AGENDA

2:00pm REGISTRATION & NETWORKING

2:30pmWELCOME

2:40pmKEYNOTE: The Future of Mobile
Michael Davies, Senior Lecturer at MIT, and Chairman at Endeavour Partners, will be presenting what is coming in mobile for the next five years, and what it all means for how we do business. Michael Davies has a portfolio career that spans the worlds of academia, consulting and new technology ventures.

3:00pmPANEL: Personalization of mobile technology - Combining location based services and data analytics to lead the next wave of innovation
Consumers and employees are demanding more personalized mobile solutions to meet their specific needs.  There is an enormous opportunity for companies that can provide truly individualized offerings.  How are location based services and predictive analytics leading to a better user experience, and what does the future hold?

Moderator:  Nitzan Shaer, Managing Partner, High Start Group 
Panelist:  Ryan Charles, Director of Mobile Products, Care.com
                   Henry Cipolla, CTO, Localytics
                   Mike Schneider
, VP of Marketing, Skyhook Wireless

3:40pmVENDOR FAST PITCH
Learn about great products from local start ups that are making a big splash in the mobile scene.  

4:10pmBREAK

4:40pmBREAKOUTS

OPTION 1: Path to success for app developers: How to monetize your app
Let's face it, you're most likely not just building apps for fun.  It’s your business and revenue is key to success. But, with a number of options available for monetization, what tactic should you adopt for your app? Learn how other companies have monetized their apps and the business models that have brought them their success through:
  • Selling an app to another app vendor
  • Creating a subscription based revenue model
  • Driving advertising and in-app purchasing revenues
  • Targeting the enterprise market
Moderator:  Matt Gross, CEO, Mobile First Software   
Panelist:  
Nick Bogovich, Executive Director, Mobile, GSN Games
                   Mark Kasdorf, CEO & Founder, Intrepid Pursuits
                   Charles Teague, CEO, Lose It!

OR


OPTION 2: Developing an enterprise mobile strategy to deliver innovation & accelerate opportunity
A strong enterprise mobility strategy isn’t just about managing mobile devices within the enterprise, but enabling the business to integrate and deliver new and innovative business services more quickly. It is about creating and accelerating new windows of opportunity and efficiencies to keep business moving. How are enterprises using mobile to increase employee productivity and customer engagement?  Is saving money or generating revenue the main driver?  What does an enterprise mobile strategy look like, and who drives it? 

Speakers:  
Alan Murray, SVP Product, Apperian
                     
Jim Whalen, CIO, Boston Properties

5:45pmCOCKTAIL RECEPTION
You’re feeling inspired, you know what you want to do when you head back to the office but before you do: Join your fellow “mobile-izers” to continue the conversation over cocktails and light appetizers.


Thank you to our Platinum Sponsors

              


Thank you to our Gold Sponsors

                 


Thank you to our Event Host





Order your ticket below:

                                                                                                   THANK YOU TO OUR GLOBAL SPONSORS                                                       

 
   
 


 



             

                                   

                             
           


                
                       

  
                          

 


  

             

 

     
                       
                             
                          
           

                    


           
                       

                 
   
                           
          

               
          
  



           
             
             
 

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