July 22, 2014
2:00 - 6:45 PM
1 Memorial Dr.
Cambridge, Massachusetts 02142
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Mobile technology is now ubiquitous in most of the world. People use mobile devices and apps for every aspect of their lives, and every enterprise has to have a mobile strategy. Now that mobile is ingrained in our lives, how do individuals, enterprises and technology developers define “success” in the mobile world? We may be on the brink of a mobile-only age and companies left and right are taking advantage of it and winning. Join us to learn what it means for you and your business, whether you’re the next mobile technology to make it big, and understanding the importance of defining a mobile strategy for the success of your business.
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Executive Director, Mobile
Director of Mobile Products
| Michael Davies |
Senior Lecturer, MIT
Chairman, Endeavour Partners
CEO & Founder
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| Matt Gross|
Mobile First Software
| Alan Murray|
VP of Marketing
High Start Group
| Charles Teague|
|2:00pm ||REGISTRATION & NETWORKING|
|2:40pm||KEYNOTE: The Future of Mobile|
Michael Davies, Senior Lecturer at MIT, and Chairman at Endeavour Partners, will be presenting what is coming in mobile for the next five years, and what it all means for how we do business. Michael Davies has a portfolio career that spans the worlds of academia, consulting and new technology ventures.
|3:00pm||PANEL: Personalization of mobile technology - Combining location based services and data analytics to lead the next wave of innovation|
Consumers and employees are demanding more personalized mobile solutions to meet their specific needs. There is an enormous opportunity for companies that can provide truly individualized offerings. How are location based services and predictive analytics leading to a better user experience, and what does the future hold?
Moderator: Nitzan Shaer, Managing Partner, High Start Group
Panelist: Ryan Charles, Director of Mobile Products, Care.com
Henry Cipolla, CTO, Localytics
Mike Schneider, VP of Marketing, Skyhook Wireless
|3:40pm||VENDOR FAST PITCH|
Learn about great products from local start ups that are making a big splash in the mobile scene.
OPTION 1: Path to success for app developers: How to monetize your app
Let's face it, you're most likely not just building apps for fun. It’s your business and revenue is key to success. But, with a number of options available for monetization, what tactic should you adopt for your app? Learn how other companies have monetized their apps and the business models that have brought them their success through:
Moderator: Matt Gross, CEO, Mobile First Software
- Selling an app to another app vendor
- Creating a subscription based revenue model
- Driving advertising and in-app purchasing revenues
- Targeting the enterprise market
Panelist: Nick Bogovich, Executive Director, Mobile, GSN Games
Mark Kasdorf, CEO & Founder, Intrepid Pursuits
Charles Teague, CEO, Lose It!
OROPTION 2: Developing an enterprise mobile strategy to deliver innovation & accelerate opportunity
A strong enterprise mobility strategy isn’t just about managing mobile devices within the enterprise, but enabling the business to integrate and deliver new and innovative business services more quickly. It is about creating and accelerating new windows of opportunity and efficiencies to keep business moving. How are enterprises using mobile to increase employee productivity and customer engagement? Is saving money or generating revenue the main driver? What does an enterprise mobile strategy look like, and who drives it?
Speakers: Alan Murray, SVP Product, Apperian
Jim Whalen, CIO, Boston Properties
You’re feeling inspired, you know what you want to do when you head back to the office but before you do: Join your fellow “mobile-izers” to continue the conversation over cocktails and light appetizers.