Search MassTLC
Sign In


Forgot your password?

Create Your Free Profile

MassTLC Calendar

GET EMAIL UPDATES

Get email updates on upcoming events and
new content!

Email:

CONNECT WITH MASSTLC

 
 



BPMA Presents: Practitioner's Workshop - Realizing Higher Revenues with Software Pricing
Tell a Friend About This EventTell a Friend
 

4/11/2014
When: April 11, 2014
12:00 - 4:00 PM
Where: Cambridge, Massachusetts 
United States
Contact: Boston Product Management Association Workshop

« Go to Upcoming Event List  

Realizing Higher Revenues with Software Pricing

A Practitioner's Workshop Series event
with expert Jim Geisman, Founder and Principal of Software Pricing Partners, Inc.

http://www.bostonproducts.org/events/event_details.asp?id=382441 

Realizing higher revenues and profitability from your software offerings means getting your pricing "right enough". 

This half-day workshop will help you do just that – while helping you avoid some of the more serious pricing traps. You will learn how best to apply pricing fundamentals to your B2B offering, regardless of how it is hosted, licensed, or the manner in which you charge. 

The workshop covers the must-know pricing fundamentals and includes practical (and proven) strategies and tactics than can improve the success of your software-based offering. The content draws on insights from real-world consulting engagements and industry sources and reflects the latest changes in the industry and economic environment. 

The main topics to be covered include:

•Price versus Pricing 
•Why use a pricing model 
•Price structure vs. pricing details 
•Finding the right way to charge for your product 
•Creating a strategic advantage with packaging 
•Triangulating into the correct price level

--------------------------------------------------------------------------------

Cost:

In addition to the workshop, the registration fee also includes a 1-hour personal consultation to schedule and discuss your own pricing goals and challenges privately with Jim Giesman.

Fees include a copy of the workshop materials and a mid-afternoon snack. 

$195 for BPMA Premium members
$295 for BPMA Basic and non-members

Sign up today for a Premium Membership at $75 and register for this and future workshops at the Premium member rate.
Premium Membership allows for free admission to standard monthly events for the next year and access to other special offers.

Special group rates are also available. Please contact Petra Lehman at plehman@bostonproducts.org for more information.

Restrictions:
To keep the workshop as interactive as possible, attendance is limited to 25 attendees and will not run with fewer than 7.

--------------------------------------------------------------------------------

About the Presenter:

Jim Geisman, Founder and Principal of Software Pricing Partners, Inc. located in Newton, Massachusetts. The firm helps its B2B technology clients realize greater value from the products they sell and the people that sell them. Software Pricing Partners has worked with clients around the world since its start in 1982. The firm's sharp focus on software and related products is reflected at www.softwarepricing.com.

Jim is a member of the Board of Advisors of the Professional Pricing Society and Co-chair of the SaaS Cluster of the Mass Technology Leadership Council. He is a frequent presenter at various high-tech conferences and industry gatherings including SoftSummit, Softletter's SaaS University, and SaaS Summit. He holds degrees in Electrical Engineering from Tufts and an MBA from Harvard.

                                                                                                   THANK YOU TO OUR GLOBAL SPONSORS                                                       

 
   
 


 



             

                                   

                             
           


                
                       

  
                          

 


  

             

 

     
                       
                             
                          
           

                    


           
                       

                 
   
                           
          

               
          
  



           
             
             
 

About
Board of Directors
Team
In the News
Careers
Contact Us
Membership
Member Directory
Tech Company
IT Department
Affiliate
Join Now
Renew Now
Events
Annual Meeting
Boston TechJam
Innovation unConference
Leadership Awards
MassTLC Events
Community Events
Communities
Big Data
Cloud
CXO Series
Internet of Things
Healthcare & Life Sciences
Mobile
Robotics
Sales & Marketing
Security
Software Dev
Workforce Dev
Ed Foundation
Internships
K-12 Initiatives

Resources
Affiliate Directory
Blog

Content Library
Job Board
MassTLC TV
More Opportunities
Policy
Sponsor
Get Involved