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BPMA Presents: Practioners Workshop - Creating Compelling Value Propositions
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BPMA Presents: Practioners Workshop - Creating Compelling Value Propositions

6/13/2014
When: June 13, 2014
12:00 PM
Where: Boston, Massachusetts 
United States
Contact: BPMA

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"Value proposition” can seem like an overused buzz phrase. We assume value propositions are important, but few organizations can clearly define what they are. Even fewer organizations have a consistent process for developing value propositions that resonate with their target markets. Learn:

* What most businesses don’t consider when developing value propositions
* How to maximize the impact of a value proposition
* How to leverage customer insights to develop a value proposition that resonates
* Elements missing from most marketing messages
* How to prevent too much knowledge from killing your value proposition ... and your product
* Why Customer Service, Sales, Product Development and other groups should be involved in creating your value proposition

This is a "roll up your sleeves" session 12-4pm, with Neil Baron, Managing Director at Baron Strategic Partners, and includes workshop materials and afternoon snack.

Attendance is limited. For group rates or more information, contact Petra Lehman at plehman@bostonproducts.org

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