Product management & marketing become much easier when you look beyond your users and understand the needs of your target-customer organizations from the top down. In this workshop, you’ll learn 3 simple techniques to identify more critical needs and create higher value solutions.
Join John Mansour, founder and Managing Partner, Proficientz for this hands on session. Don’t limit the success of your organization to the success of each product. Learn Top-Down Product Management and unleash your organization’s full growth potential.
* You’ll receive a template that makes the definition of business solutions, business requirements, user stories and product requirements easier than they’ve ever been.
* You’ll learn how to use that same template to get product plans funded and then position unique value to the market when the solutions are launched.
* You’ll learn how to look outside the realm of your users to identify needs that help those same users become more valuable to their organizations.
Fees include a copy of the workshop materials and a mid-afternoon snack.
$195 for BPMA Premium members
$295 for BPMA Basic and non-members
Group rates available. Contact Petra Lehman at firstname.lastname@example.org for more information.
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