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12/6/2016
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CMOs & VPs of Mktg Peer Group: Marketing Metrics Magic
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CMOs & VPs of Mktg Peer Group: Marketing Metrics Magic

7/23/2014
When: July 23, 2014
4:00 - 6:00 PM
Where: Waltham, Massachusetts 
United States
Contact: Christine Nolan

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Our CMO/VP of Marketing peer-to-peer group is meeting again to connect and have honest and insightful discussions on the challenges and opportunities of leading technology marketing organizations. The goal of this time is to get out of the office and connect with others just like you who are facing similar challenges.


NOTE: 
This event is for CMOs & VP of Marketing of technology companies
             only, if you wish to attend this event please contact Christine Nolan

             at christine@masstlc.org for the event password.


Details:

In this peer networking group we'll explore the key metrics members of the MassTLC CMO peer group use to demonstrate marketing's contribution to the business for their CEOs and board. We'll talk metrics smack, such as marketing ROI, marketing sourced revenue, marketing led revenue, marketing influenced revenue, cohort metrics, waterfall metrics, lead-to-deal conversion ratios and other fun numbers. 

Agenda:

4:00 - 4:30pm   Appetizers on the deck overseeing the Charles
4:30 - 6:00pm   Key discussion
           6:00pm   Drinks


About our facilitator:

 
 
 Bernd Leger, VP of Marketing, CloudLock

As VP of Marketing, Bernd is in charge of driving CloudLock’s go-to-market strategy, including inbound marketing, product marketing, content marketing, public and analyst relations, marketing communications and sales enablement. He has nearly 20 years of experience in marketing.

Before CloudLock, Bernd was the VP of Marketing for Localytics, helping establish the company as the leading marketing and analytics platform provider for mobile and web apps being used in more than 25,000 apps on more than 1.5 billion devices. Prior to Localytics, Bernd built the marketing organization at Rapid7 from the ground up and implemented a freemium-driven inbound marketing strategy that helped the company grow from $7M to $50M in a span of 4 years. Earlier in his career, Bernd held numerous marketing leadership roles at Veracode, Oblicore, Navisite and Surebridge.

 

Thank you to our Cluster Sponsors

      

                                                                                                   THANK YOU TO OUR GLOBAL SPONSORS                                                       

 
   
 


 



             

                                   

                             
           


                
                       

  
                          

 


  

             

 

     
                       
                             
                          
           

                    


           
                       

                 
   
                           
          

               
          
  



           
             
             
 

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