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Demand Gen Professionals Peer Group: Methods to Increase Early Stage Lead-Gen Conversion Metrics
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Demand Gen Professionals Peer Group:  Methods to Increase Early Stage Lead-Gen Conversion Metrics

8/21/2014
When: August 21, 2014
7:30 - 9:30 AM
Where: CIC
Cambridge, Massachusetts 
United States
Contact: Christine Nolan

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Registration for this event is now closed.
Walk-in registration will not be available at the door.



MassTLC is launching a new peer-to-peer group for demand generation professionals to connect and have honest, insightful, and candid discussions with peers on the challenges and opportunities organizations have in driving high quality leads and pipeline. The goal of this time is to get out of the office and connect with others just like you who are facing similar challenges. This invite-only session is for Heads, Directors and VPs of Demand / Lead Generation roles for MassTLC member technology companies only.

For our kick-off meeting, come prepared to discuss: From hand raiser to quality conversation: Methods to increase early stage lead-gen conversion metrics.

Our facilitator:

 Jonathan Burg heads up demand generation at Apperian, managing its campaign, content, lead-gen, marketing automation, and business development strategy. Prior to Apperian, Jonathan held demand and content generation posts at LogMeIn and Kronos. He is passionate about finding new ways for organizations to drive revenue through integrated demand generation frameworks. In his spare time, he takes advantage of all the outdoor and local food activities Cape Ann, MA has to offer.  



Follow-on programs, driven by member participants will include topics such as:

   •  Lead follow-up: What really drives a good customer experience that results in higher conversions
   •  Designing a highly functioning demand generation team
   •  The BDR / LDR Team: How to create an optimized motivational and performance environment for an integral member of
       the demand generation organization. 
   •  The Elephant in the Room: What role should CPL and Content Syndication play within the lead-gen mix?


Order your ticket below:

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