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Once an innovative idea or invention is determined to solve real customer problems, it becomes about creating a market-driven model to deliver the right product or solution for your buyers. Successful companies have created cross-functional collaboration between product management, engineering and user experience to develop and deliver relevant solutions that connect to business goals and customers. Don’t accept the status-quo. Learn what it takes to build and deliver better products to scale your business. Join us for this summit where you will leave knowing how and when to implement this cross-collaborative approach from concept to execution.
SPEAKERSMore to be announced soon!
Director of Product Management
KEYNOTEBlade KotellyMIT LecturerGordon-MIT Engineering Leadership Program;Chief DesignerRapid7
Keynote Speaker & Opening Case Study Panel: Cracking the Code on Maximizing Innovation and Producing World-class User Experiences
Keynote Speaker:» Blade Kotelly, MIT Lecturer, Gordon-MIT Engineering Leadership Program; Chief Designer, Rapid7Everyone knows that designing for users is paramount to making a company successful. Engineering leaders, product leaders, marketing leaders and CEOs all understand that intellectually – so why are there so many roadblocks for companies to create highly compelling solutions? Why can internal alignment be difficult? What are the barriers for a company to produce strong solutions as the company scales? How can you leverage lessons from successful B2C experiences in the right way?During this keynote We’ll explore several topics that are vital to success:
Then, learn from the panel about how they're cracking the code on maximizing innovation and producing world-class user experiences.Panel Speakers to date: » Sam Clemens, Co-founder, InsightSquared » Matt Kaplan, Senior Vice President of Products, LogMeIn » Craig Wisneski, Director of Product Management, Sonos
Break-out SessionsSession A: The Practical Shift to User-Centered DesignUsing data, research, and analytics effectively to inform design and product development is a challenge for many companies. In this session join us to hear from our panel of experts how it’s possible to make the shift to user-centered design and bring your own examples of success to share and pitfalls to avoid. We will discuss: • The common signs that tell you it’s time to make a shift • Once the signs are realized, how do you make it happen? • What are orgs doing well and what are the common pitfalls • How do you implement changes on a day to day basis to move towards building a better productConfirmed Speakers: » Bill Albert, Executive Director of the User Experience Center, Bentley University » Karen Meyer, VP of Product Management, Qvidian » Tom Tullis, VP User Experience Research, Fidelity Investments
Session B: Creating a Blueprint for InnovationWhat is driving your innovation? How can you establish a framework to create a factory of innovation within your organization? In this session join teams to discuss to understand how to weave together a company and culture of innovation amidst different agendas and priorities, incomplete data sets and varying personalities.Confirmed Speakers: » Brian Matt, Founder and Chairman, Altitude » C. Todd Lombardo, Innovation Architect, Constant Contact » Eli Stefanski, Chief Market Maker, Business Innovation Factory
Peer Group Break-outs:
Break-out A: Engineering: The journey from discovery to delivery - two cases studies.Our two engineering leaders will each walk through a real project they delivered recently and how it originated, how it morphed through the process, and what actually got delivered. Comparing and contrasting these case studies with each other, and with your own, may just result in updating best practices in your own organization.Confirmed Speakers: » Brad Meiseles, Sr. VP of Product & Engineering, Carbonite » Eric Richard, VP of Engineering, HubSpot Break-out B: The UX Roadmap: Delivering best-in-class product experiencesIn this session, we will discuss UX processes that have led to success at Runkeeper, Acquia, and Carbonite. We'll cover tips for building a successful product team, techniques for collaborating effectively with product management and engineering partners, and methods for collecting user feedback to inform product decisions. Confirmed Speakers: » Tom Boates, VP of User Experience, RunKeeper » Christine Perfetti, Senior Director, User Experience, AcquiaBreak-out C: Product Management: Should this Product be Built? In this session, two product management leaders will share their experience related to making the decision to build a product or not. This interactive session will equip you with knowledge that can help make early product decisions, before investing too much time and resources. Be prepared to come and share your own experiences and challenges so that we all walk away with actionable insights. Confirmed Speakers: » Apparao Karri, Director of Product Management, NetProspex » Greg Nicastro, EVP Product Development and SaaS Operations, Veracode
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