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Mastering Product Innovation Summit
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10/9/2014
When: October 9, 2014
1:00 - 5:30 PM
Where: Microsoft NERD
1 Memorial Drive
Cambridge, Massachusetts  02142
United States
Contact: events@masstlc.org

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 Online Registration is now closed.

Walk-in registration will be available tomorrow.

Once an innovative idea or invention is determined to solve real customer problems, it becomes about creating a market-driven model to deliver the right product or solution for your buyers. Successful companies have created cross-functional collaboration between product management, engineering and user experience to develop and deliver relevant solutions that connect to business goals and customers.

Don’t accept the status-quo. Learn what it takes to build and deliver better products to scale your business. Join us for this summit where you will leave knowing how and when to implement this cross-collaborative approach from concept to execution.


SPEAKERS
More to be announced soon!

     
Bill Albert
Executive Director of the User Experience Center
Bentley University 

 Tom Boates
VP of User Experience
RunKeeper
Sam Clemens
Co-founder
 InsightSquared 
Matt Kaplan
Senior Vice President
of Products

LogMeIn

Apparao Karri
Director of Product Management
NetProspex

     

KEYNOTE
Blade Kotelly
MIT Lecturer
Gordon-MIT Engineering Leadership Program;
Chief Designer
Rapid7

C. Todd Lombardo
Innovation Architect
Constant Contact 
 Brian Matt
Founder and Chairman
Altitude
 Brad Meiseles
Sr. VP of Product & Engineering
Carbonite
 Karen Meyer
VP of Product Management
Qvidian
Greg Nicastro
EVP Product Development and SaaS Operations
Veracode

    
Christine Perfetti
Senior Director, User Experience
Acquia  
Eric Richard
VP of Engineering
HubSpot   
Eli Stefanski
Chief Market Maker
Business Innovation Factory
 Tom Tullis
VP User Experience Research
Fidelity Investments 
Craig Wisneski
Director of Product Management
Sonos  



AGENDA

1:00pm  Registration and Networking 

1:30pm Welcome and Introductions 

1:45pm 

Keynote Speaker & Opening Case Study Panel: Cracking the Code on Maximizing Innovation and Producing World-class User Experiences

Keynote Speaker:
»  Blade Kotelly, MIT Lecturer, Gordon-MIT Engineering Leadership Program; Chief Designer, Rapid7

Everyone knows that designing for users is paramount to making a company successful. Engineering leaders, product leaders, marketing leaders and CEOs all understand that intellectually – so why are there so many roadblocks for companies to create highly compelling solutions? Why can internal alignment be difficult? What are the barriers for a company to produce strong solutions as the company scales? How can you leverage lessons from successful B2C experiences in the right way?

During this keynote We’ll explore several topics that are vital to success:

  • Ensuring that designers you’ve hired effectively operationalize the design and the development processes by delivering the right vision to the right audiences
  • Formulating methods to produce strong alignment between product-marketing, development and design, while keeping healthy tension to produce the best results
  • Creating a culture where everyone in the organization sees themselves as an extended part of the design team

Then, learn from the panel about how they're cracking the code on maximizing innovation and producing world-class user experiences.

Panel Speakers to date:
 
 »  Sam Clemens, Co-founder, InsightSquared
  »  Matt Kaplan, Senior Vice President of Products, LogMeIn
  »  Craig Wisneski, Director of Product Management, Sonos 

3:15pm Networking and Sponsor Break

3:45pm 

Break-out Sessions

Session A: The Practical Shift to User-Centered Design
Using data, research, and analytics effectively to inform design and product development is a challenge for many companies. In this session join us to hear from our panel of experts how it’s possible to make the shift to user-centered design and bring your own examples of success to share and pitfalls to avoid. We will discuss:
    •  The common signs that tell you it’s time to make a shift
    •  Once the signs are realized, how do you make it happen?
    •  What are orgs doing well and what are the common pitfalls
    •  How do you implement changes on a day to day basis to move towards building a better product

Confirmed Speakers: 
  »  Bill Albert, Executive Director of the User Experience Center, Bentley University
  »  Karen Meyer, VP of Product Management, Qvidian
  »  Tom Tullis, VP User Experience Research, Fidelity Investments


Session B: 
Creating a Blueprint for Innovation
What is driving your innovation? How can you establish a framework to create a factory of innovation within your organization? In this session join teams to discuss to understand how to weave together a company and culture of innovation amidst different agendas and priorities, incomplete data sets and varying personalities.

Confirmed Speakers: 
  »  Brian Matt, Founder and Chairman, Altitude
  »  C. Todd Lombardo, Innovation Architect, Constant Contact
  »  Eli Stefanski, Chief Market Maker, Business Innovation Factory

4:45pm 

Peer Group Break-outs:

Break-out A: Engineering: The journey from discovery to delivery - two cases studies.
Our two engineering leaders will each walk through a real project they delivered recently and how it originated, how it morphed through the process, and what actually got delivered. Comparing and contrasting these case studies with each other, and with your own, may just result in updating best practices in your own organization.

Confirmed Speakers: 
  »  Brad Meiseles, Sr. VP of Product & Engineering, Carbonite
 
»  Eric Richard, VP of Engineering, HubSpot


Break-out
B: The UX Roadmap: Delivering best-in-class product experiences
In this session, we will discuss UX processes that have led to success at Runkeeper, Acquia, and Carbonite. We'll cover tips for building a successful product team, techniques for collaborating effectively with product management and engineering partners, and methods for collecting user feedback to inform product decisions.

Confirmed Speakers: 
  »  Tom Boates, VP of User Experience, RunKeeper
 
»  Christine Perfetti, Senior Director, User Experience, Acquia


Break-out C: Product Management: Should this Product be Built? 
In this session, two product management leaders will share their experience related to making the decision to build a product or not. This interactive session will equip you with knowledge that can help make early product decisions, before investing too much time and resources.  Be prepared to come and share your own experiences and challenges so that we all walk away with actionable insights. 

Confirmed Speakers: 
  »  Apparao Karri, Director of Product Management, NetProspex
  »  Greg Nicastro, EVP Product Development and SaaS Operations, Veracode

5:30pm Networking & Career Fair

Want to engage in a free night of networking? Looking for a job? Join us at the networking career fair! Click here for full event details.

Interested in sharing your open positions? Contact sponsorship@masstlc.org.

 

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                                                                                                             THANK YOU TO OUR GLOBAL SPONSORS                                                       

 
   
 
    


 



   
           



           

             





  
           


  

 

 

                                 




           

 

                    




                 

                      


        






 
 

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