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CMO and VP of Marketing Peer Group: Data-Driven Marketing
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CMO and VP of Marketing Peer Group: Data-Driven Marketing

10/7/2014
When: October 7, 2014
5:00 - 7:00 PM
Where: Continuum IT Managed Services
100 Summer St
Suite 1401
Boston, Massachusetts  02110
United States
Contact: Christine Nolan

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NOTE: This session is for MassTLC members that are VPs of Marketing & CMOs of technology companies only.

Driving pipeline: Data-driven Marketing. Prioritizing your leads, tackling new markets and cross-selling new and existing products.

Every CMO and VP of Marketing is looking to get more…more out of their team, more out of their budget, more out of their database. Predictive Marketing is one way to optimize your Marketing Automation capabilities by discovering your ideal customer profile, targeting your prospects with the highest propensity to buy, and engaging them with the right message through the right channels. Let’s discuss how you can predictively score and segment your prospects, even the ones you haven’t met yet!

Our CMO/VP of Marketing peer-to-peer group is meeting again to connect and have honest and insightful discussions on the challenges and opportunities of leading technology marketing organizations. The goal of this time is to get out of the office and connect with others just like you who are facing similar challenges.


Our facilitator and host is:

  Jeanne Hopkins, SVP of Marketing, Continuum IT Managed Services

Jeanne has over 20 years of sales and marketing experience and is renowned in data-driven, high-velocity demand creation marketing programs for high-growth SaaS companies. Co-author of a No. 1 best-selling mobile marketing book on Amazon.com, Go Mobile, she was Vice President of Marketing at HubSpot where her marketing leadership helped the company become the second-fastest growing software company in the Inc. 500 by generating over 50,000 net new leads each month. She was CMO of SmartBear and MECLabs, owner of MarketingSherpa, MarketingExperiments and InTouch, as well as Senior Director, Marketing Programs and Communications for Symmetricom.


Thank you to our Cluster Sponsors

                               
            

 

Want to participate? Just ask the event password from Christine at christine@masstlc.org and register below:

 

                                                                                                             THANK YOU TO OUR GLOBAL SPONSORS                                                       

 
   
 
    


 



   
           



           

             





  
           


  

 

 

                                 




           

 

                    




                 

                      


        






 
 

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