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How Smart, Connected Products are Transforming Competition
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How Smart, Connected Products are Transforming Competition

11/4/2014
When: November 4, 2014
4:00 - 6:00 PM
Where: PTC
Needham, Massachusetts 
United States
Contact:

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Note: This is an interactive session where audience members are expected to participate in the conversation. This event is limited to 40 attendees and is open to senior level IT executives (VP of engineering, VP of product, CTO, CIO).

Moderators:

  • Steve Dertien, SVP, Office of CTO, PTC
  • Eric Snow, SVP Corporate Communications, PTC


Description:

Smart, connected products offer exponentially expanding opportunities for new functionality, greater reliability, and much higher utilization of capacity and capabilities that cut across and transcend traditional product boundaries.

In an upcoming Harvard Business Review article “How Smart, Connected Products are Transforming Competition” co-authored by Michael Porter, Harvard Business School Professor, and Jim Heppelmann, CEO of PTC, a new set of strategic choices related to how product value is created and captured are raised. The article further outlines how companies must look beyond the technologies themselves to the fundamental strategic transformation taking place.

Our moderators will lead an interactive discussion as they explore the smart, connected product revolution and its strategic and operational implications and discuss the pros and cons of the 10 key strategic choices defined in this article such as:

  • How much functionality should be embedded in the product versus the cloud?
  • Should the company enter new businesses by monetizing its product data?

All attendees will receive a copy of this article. You can also view the article online here »


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