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CMO & VP of Marketing Peer Group: Strategic Planning in the Marketing Org – How to get it right
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CMO & VP of Marketing Peer Group: Strategic Planning in the Marketing Org – How to get it right

12/12/2014
When: December 12, 2014
7:30 - 9:30 AM
Where: InnoLoft at Constant Contact
Waltham, Massachusetts 
United States
Contact: Christine Nolan

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NOTE: This session is for MassTLC members that are VPs of Marketing & CMOs of technology companies only.


This peer-to-peer group is for marketing executives to connect and have honest and insightful discussions on the challenges and opportunities of leading technology organizations. The goal of this time is to get out of the office and connect with others just like you who are facing similar challenges.


Description: 

Chris Litster, Chief Revenue Officer and SVP of Sales and Marketing at Constant Contact recently implemented a new model that he would like to share and learn what others are doing. Although still in the early stages (and far from perfect) Chris’ new model (known internally as ‘The Cube’) is attempting to bring order, clarity, and alignment to everyone in the Marketing Team so that priorities are understood and agreed to on an annual and quarterly basis.


About our facilitator:


 
 Christopher Litster, CRO, Sr. VP of Sales and Marketing @cmlitster
A member of the Constant Contact team since 2006, Chris has played a pivotal role in the company’s growth and product expansion and now oversees Constant Contact’s global sales and marketing strategy. During his tenure he has served in a variety of senior sales and marketing positions, from leading Constant Contact’s web strategy and conversion marketing teams, to launching its first business unit based on an event management tool. Through these roles he has developed a deep knowledge of the small business market the company serves. Prior to joining Constant Contact, Chris held a series of marketing and management positions at IBM Corporation and Rational Software Corporation, including driving IBM's internal worldwide deployment and adoption of Siebel Marketing CRM and leading Rational Software's Corporate Marketing Operations Organization. Chris holds a Bachelor of Arts degree in French from the University of Massachusetts, Amherst and an MBA from Northeastern University.



Cluster Sponsors:


 



Get the event password from Christine at christine@masstlc.org and register below:

                                                                                                   THANK YOU TO OUR GLOBAL SPONSORS                                                       

 
   
 


 



             

                                   

                             
           


                
                       

  
                          

 


  

             

 

     
                       
                             
                          
           

                    


           
                       

                 
   
                           
          

               
          
  



           
             
             
 

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