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CMO & VP of Marketing Peer Group: Implementing an Accurate Funnel Dashboard
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CMO & VP of Marketing Peer Group: Implementing an Accurate Funnel Dashboard

2/12/2015
When: February 12, 2015
7:30 - 9:30 AM
Where: HealthcareSource
Woburn, Massachusetts 
United States
Contact: Clare Madden

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NOTE: This session is for MassTLC members that are VPs of Marketing & CMOs of technology companies only.


This peer-to-peer group is for marketing executives to connect and have honest and insightful discussions on the challenges and opportunities of leading technology organizations. The goal of this time is to get out of the office and connect with others just like you who are facing similar challenges.


Description: 

HealthcareSource will lead a discussion on implementing an accurate funnel dashboard – from discipline in CRM processes, to auditing of sales lead dispositioning, to configuring CRM and MAP software to support the funnel, to reporting and action. HealthcareSource spent the last year implementing the Sirius Decisions Demand Waterfall and provide an overview to spark discussion. If time permits, we will also a explore and discuss a separate topic - applying Agile Scrum principals to marketing program management.


About our facilitator:


 
  Michael DiPietro, Chief Marketing Officer, HealthcareSource
Michael oversees the marketing, partnerships and product management for HealthcareSource, the leader in talent management SaaS solutions for healthcare. His responsibilities include lead generation, branding, product strategy, market strategy, sales enablement, and business alliances. His team helps healthcare organizations acquire, develop and retain the best workforce possible in order to maximize the quality and efficiency of patient care. HealthcareSource cloud solutions include applicant tracking, behavioral assessments, performance management and learning management. HealthcareSource is privately held and private equity backed, based in Woburn, MA.

 

To attend, contact our events team at events@masstlc.org for the event password and register below:

 

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