Search MassTLC
Sign In


Forgot your password?

Create Your Free Profile

MassTLC Calendar

12/6/2016
Smart Cities & the Evolution of the Connected Community

GET EMAIL UPDATES

Get email updates on upcoming events and
new content!

Email:

CONNECT WITH MASSTLC

 
 



Demand Gen Professionals Peer Group: Lead Nurturing Best-Practices - For all stages of the funnel
Tell a Friend About This EventTell a Friend
Demand Gen Professionals Peer Group: Lead Nurturing Best-Practices - For all stages of the funnel

12/18/2014
When: December 18, 2014
7:30 - 9:30 AM
Where: HealthcareSource
100 Sylvan Road, Suite 100
Woburn, Massachusetts  01801
United States
Contact:

« Go to Upcoming Event List  

 

MassTLC’s peer-to-peer group for demand generation professionals to connect and have honest, insightful, and candid discussions with peers on the challenges and opportunities organizations have in driving high quality leads and pipeline. The goal of this time is to get out of the office and connect with others just like you who are facing similar challenges. This invite-only session is for Heads, Directors and VPs of Demand / Lead Generation roles for MassTLC member technology companies only.


Lead Nurturing Best Practices:


We all know that lead nurturing is an important part of the demand gen lifecycle, but do we know what kinds of nurturing programs are most effective at various stages of the sales cycle? Is your lead nurturing program aligned with the buyers’ journey? Does sales understand the value of lead nurturing or do they view it as a hindrance to getting leads faster? Does your nurturing program integrate with lead scoring? These are just some of the many questions we’ve all tackled as we design and deploy lead nuturing programs. Or maybe you haven’t launched a lead nurtuing program yet because you don’t know where to begin? Join the Demand Gen peer group on December 18 to participate in this discussion, provide your experience and insight in to best practices, and share results you’ve achieved so we can all learn from each other’s experience.

Our facilitator:


 
Rachel Weeks, Director of Marketing, HealthcareSource
As Director of Marketing at HealthcareSource, Rachel drives the strategy and leads the team responsible for demand generation, marketing operations, and corporate communications. She is actively involved in a number of peer groups including MassTLC and the Boston Marketo User Group. Rachel’s previous high-tech marketing management positions include Courion, where her leadership contributed to record sales pipeline and company performance, Webhire (acquired by Kenexa,) Macromedia (acquired by Adobe,) and Allaire Corporation (acquired by Macromedia.) Rachel holds a B.A. in English from Tulane University and has completed post-graduate marketing and management courses at Bentley University, Boston University, and MIT Sloan Executive Education.




Order your ticket below:

                                                                                                   THANK YOU TO OUR GLOBAL SPONSORS                                                       

 
   
 


 



             

                                   

                             
           


                
                       

  
                          

 


  

             

 

     
                       
                             
                          
           

                    


           
                       

                 
   
                           
          

               
          
  



           
             
             
 

About
Board of Directors
Team
In the News
Careers
Contact Us
Membership
Member Directory
Tech Company
IT Department
Affiliate
Join Now
Renew Now
Events
Annual Meeting
Boston TechJam
Innovation unConference
Leadership Awards
MassTLC Events
Community Events
Communities
Big Data
Cloud
CXO Series
Internet of Things
Healthcare & Life Sciences
Mobile
Robotics
Sales & Marketing
Security
Software Dev
Workforce Dev
Ed Foundation
Internships
K-12 Initiatives

Resources
Affiliate Directory
Blog

Content Library
Job Board
MassTLC TV
More Opportunities
Policy
Sponsor
Get Involved