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Demand Gen Professionals Peer Group: Lead Nurturing Best-Practices - For all stages of the funnel
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Demand Gen Professionals Peer Group: Lead Nurturing Best-Practices - For all stages of the funnel

12/18/2014
When: December 18, 2014
7:30 - 9:30 AM
Where: HealthcareSource
100 Sylvan Road, Suite 100
Woburn, Massachusetts  01801
United States
Contact:

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MassTLC’s peer-to-peer group for demand generation professionals to connect and have honest, insightful, and candid discussions with peers on the challenges and opportunities organizations have in driving high quality leads and pipeline. The goal of this time is to get out of the office and connect with others just like you who are facing similar challenges. This invite-only session is for Heads, Directors and VPs of Demand / Lead Generation roles for MassTLC member technology companies only.


Lead Nurturing Best Practices:


We all know that lead nurturing is an important part of the demand gen lifecycle, but do we know what kinds of nurturing programs are most effective at various stages of the sales cycle? Is your lead nurturing program aligned with the buyers’ journey? Does sales understand the value of lead nurturing or do they view it as a hindrance to getting leads faster? Does your nurturing program integrate with lead scoring? These are just some of the many questions we’ve all tackled as we design and deploy lead nuturing programs. Or maybe you haven’t launched a lead nurtuing program yet because you don’t know where to begin? Join the Demand Gen peer group on December 18 to participate in this discussion, provide your experience and insight in to best practices, and share results you’ve achieved so we can all learn from each other’s experience.

Our facilitator:


 
Rachel Weeks, Director of Marketing, HealthcareSource
As Director of Marketing at HealthcareSource, Rachel drives the strategy and leads the team responsible for demand generation, marketing operations, and corporate communications. She is actively involved in a number of peer groups including MassTLC and the Boston Marketo User Group. Rachel’s previous high-tech marketing management positions include Courion, where her leadership contributed to record sales pipeline and company performance, Webhire (acquired by Kenexa,) Macromedia (acquired by Adobe,) and Allaire Corporation (acquired by Macromedia.) Rachel holds a B.A. in English from Tulane University and has completed post-graduate marketing and management courses at Bentley University, Boston University, and MIT Sloan Executive Education.




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