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Demand Gen Peer Group: How to Combine Content and Social for Lead Generation
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Demand Gen Peer Group:  How to Combine Content and Social for Lead Generation

2/26/2015
When: 2/26/2015
7:30 - 9:30 AM
Where: HubSpot
25 First Street
Cambridge, Massachusetts  02141
United States
Contact: Clare Madden
781-993-9000, ext 226

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About this Peer Group: 
MassTLC’s Demand Gen peer-to-peer group gives demand generation professionals the opportunity to connect and have honest, insightful, and candid discussions with peers on the challenges and opportunities organizations have in driving high quality leads and pipeline. The goal of these meetings is to get out of the office and connect with others just like you who are facing similar challenges. This invite-only session is for Heads, Directors and VPs of Demand / Lead Generation roles for MassTLC member technology companies only.




How to Combine Content and Social for Lead Generation


Content and social reach can be a company's best asset for organic lead generation. According to the 2014 State of Inbound Marketing Report, marketers who prioritize blogging are 13x more likely to see positive ROI. 

But how do you make time for blogging and content creation? How much content do you need? How should you combine social with content to get the maximum results, and what content performs best? How do you grow your social channels over time? And finally, how do you measure its impact?  Join your peers to discuss this and more. Be prepared to share your own content and social media wins and misses, so we can walk away with new ideas to improve our own strategies.


Our Facilitator:


  Rebecca Corliss is one of HubSpot's original marketing team members, joining the company when it was fewer than 50 employees. Today Rebecca leads HubSpot's lead generation team, accountable for 40,000 organic leads per month for HubSpot's sales organization.

She also runs HubSpot's customer marketing group. This team supports HubSpot's 12,000 customers via its 125 HubSpot User Groups, as well as designs campaigns to drive up-sell opportunities and feature adoption.

Rebecca was also the architect of HubSpot's original Inbound Marketing University, a free internet marketing training program that certified over 5,000 marketers globally. It has since been transformed into HubSpot Academy's certification program.

Follow her on Twitter as @repcor. 



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