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Demand Gen Professionals Peer Group: Getting to Customer Empathy
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Demand Gen Professionals Peer Group: Getting to Customer Empathy

6/4/2015
When: June 4, 2015
7:30 - 9:30 AM
Where: Intuit QuickBase
150 Cambridge Park Drive
Cambridge, Massachusetts  02141
United States
Contact:

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About this Group: 
MassTLC’s peer-to-peer group for demand generation professionals to connect and have honest, insightful, and candid discussions with peers on the challenges and opportunities organizations have in driving high quality leads and pipeline. The goal of this time is to get out of the office and connect with others just like you who are facing similar challenges. 


 


Getting to Customer Empathy and Amplifying
Demand Creation Through Customer Advocacy

As the buying journey evolves, why tell your story when your customer can tell it better than you. Let’s discuss what it means to embrace your customers and use their voice to amplify your efforts.

What does customer empathy really mean? How do customer’s tell your story? How do you channel their voice in demand activities? What role do customers play in the demand funnel? What tools do you use to amplify? Join your peers to discuss this and more. Be prepared to share your own customer stories and amplification strategies, so we can all walk away with new ideas to improve our own strategies.




Our facilitator:



 
  Tim Riedel, Group Marketing Manager, Intuit

Tim Riedel leads demand generation and segment marketing for Intuit QuickBase. QuickBase is a cloud-based workspace for customizable business apps that enables teams to collaborate on data, projects, and workflows. Over 50 of the Fortune 100 use QuickBase to work smarter and dramatically improve productivity. Tim’s team works seamlessly with the sales organization to optimize and generate high quality leads via content development, blogging, email, website conversion, and organic and paid search engine acquisition. Prior to Intuit, Tim was an early employee at MyNewPlace.com, an online search engine for apartments, where he held roles in operations, marketing, and product management prior to its sale to RealPage in 2011.



Order your ticket below:
(to view a list of registered attendees click here & scroll all to the bottom)

 

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