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Demand Gen Professionals Peer Group: Bullseye! Perfecting your behavioral targeting strategy
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Demand Gen Professionals Peer Group: Bullseye! Perfecting your behavioral targeting strategy

4/29/2015
When: April 29, 2015
7:30 - 9:30 AM
Where: Rapid7
100 Summer St., 13th floor
Boston, Massachusetts  02110
United States
Contact:

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About this Group: 
MassTLC’s peer-to-peer group for demand generation professionals to connect and have honest, insightful, and candid discussions with peers on the challenges and opportunities organizations have in driving high quality leads and pipeline. The goal of this time is to get out of the office and connect with others just like you who are facing similar challenges. This invite-only session is for Heads, Directors and VPs of Demand / Lead Generation roles for MassTLC member technology companies only.


 

Description:

60% of the buyer journey is already complete by the time a prospect reaches out to your company so we know as B2B marketers that perfecting the art of right time, right message AND right person is critical. But, without the strategy and tools we risk failure in effectively reaching customers and prospects. Join us for a peer discussion on how to effectively target your buyers with everything from account based marketing to personalization strategies. This will be an interactive discussion in which we will share best practices, tools and strategies to leverage, and participants will leave with a game plan on how they can amp up their own marketing programs.




Our facilitator:



 
  Allison MacLeod, Sr. Director, Demand Creation and Marketing Operations, Rapid7

Allison leads the demand creation and global marketing operations strategy at Rapid7. Rapid7 offers data and analytics software and services that help organizations reduce the risk of a breach, detect and investigate attacks, and build effective IT security programs and is trusted by more than 3,500 organizations across 78 countries, including 30% of the Fortune 1000. Allison leads a team of marketers responsible for digital, acquisition strategy, customer marketing, account based marketing, marketing operations and tech partner marketing strategy. Prior to Rapid7, she spent 6 years at Forrester Research responsible for corporate marketing and global demand generation programs. Allison holds an M.A. of Integrated Marketing Communication from Emerson College and B.A. in Communications from the University of Massachusetts, Amherst.



Order your ticket below:
(to view a full list of attendees, click here and scroll to the bottom.)


 

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