Search MassTLC
Sign In


Forgot your password?

Create Your Free Profile

MassTLC Calendar

10/6/2016
Career Fair

10/12/2016
Membership Overview Call

GET EMAIL UPDATES

Get email updates on upcoming events and
new content!

Email:

CONNECT WITH MASSTLC

 
 



Sales & Marketing Summit: Building a High Performing Sales & Marketing Organization
Tell a Friend About This EventTell a Friend
Sales & Marketing Summit: Building a High Performing Sales & Marketing Organization

4/7/2015
When: April 7, 2015
1:00 - 5:30 PM
Where: UMASS Boston
100 Morrissey Blvd
Boston, Massachusetts  02125
United States
Contact:

« Go to Upcoming Event List  

 

What does it take to become a high performing sales & marketing organization? Understanding your buyer personas and demographics has evolved into, new channels, a much more technical marketer, a stronger alignment between sales & marketing departments, and new technologies that turn data into strategy. Does your team have the skillset to thrive in this new world? Are you building the talent-base you’ll need 1-5 years from now?

David Meerman Scott, our keynote speaker, is an internationally acclaimed sales and marketing strategist whose high-energy presentations are a treat for the senses. That he’s spoken on all seven continents and in more than 40 countries to audiences of the most respected firms, organizations and associations underscores the value he brings to audiences. He’s an advisor to companies including HubSpot, Visible Gains, and ExpertFile.


INCLUDED WITH YOUR TICKET:

All attendees will receive a free copy of David’s book - The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business and have an opportunity to get their copy signed by him.


WHO SHOULD ATTEND:
  • Sales and Marketing Teams
  • CRO
  • VP of Sales
  • CMO
  • VP of Marketing
 
  • Sales Director
  • Marketing Director
  • Sales Manager
  • Marketing Managers
 

BRING YOUR TEAMS! BUY 3 GET 1 FREE!
We are offering a special discount for companies that bring their teams! Get 4 tickets for the price of 3 - Scroll down to purchase now! Please have all names of attendees at time of purchase.


WHAT YOU WILL LEARN:

  1. How to reincorporate stale leads into new lead nurturing programs
  2. What skillsets and talents will be needed for the next generation of marketers
  3. What opportunities are often overlooked for advocate marketers
  4. How to align your sales and marketing teams for a common goal
  5. How to turn raw data into marketing strategy


AGENDA:

12:30 PM REGISTRATION & NETWORKING
 
1:00 PM WELCOME & INTRODUCTIONS

 

William Brah
Assistant Vice Provost for
Research & Executive Director
UMASS Boston,
Venture Development Center

1:15 PM KEYNOTE & OPENING PANEL

KEYNOTE:
     KEYNOTE PANEL:              



David Meerman Scott 
 Moderator:


Jeanne Hopkins
SVP & CMO
Continuum Managed IT Services



Mark Lorion
CMO
Apperian 



Kyle York
CMO
Dyn 


2:50 PM NETWORKING BREAK: Be sure to check out our sponsor tables!

3:20 PM BREAK OUT SESSION 1:

SESSION A: Implementing Lead Nurturing, Scoring, and Reporting to Maximize Your Lead Funnel



Adam Barker
Director of Demand Generation
Continuum Managed IT Services 


Ellie Mirman
VP Marketing
Toast, Inc.
 

Zak Pines
Director, Marketing
Ipswitch
 

Rachel Weeks
Senior Marketing Director
HealthcareSource
       
Understanding each stage of the lead funnel is challenge to most organizations. Some of the questions we ask ourselves may include: Where are leads getting stalled? How do you measure lead quality? What tools or messaging can marketers provide to advance leads and opportunities through the funnel? Can you report on any of this data?

In this session, we will address:
• The importance of lead nurturing at various stages of the sales cycle
• Aligning your lead nurturing with the buyers’ journey
• Developing and maintaining an effective lead scoring model
• Developing reports and dashboards to analyze and manage your lead funnel


SESSION B: Talent Development



Lauren Chacón
Chief Sales Officer
Constant Contact 


Mike Ewing
President, Ecommerce & CMO
OYO Sportstoys


David Laubner

VP of Marketing
ThinkingPhones 


Robert Lopez

Director Global Technology Talent Acquisition
Cimpress


 Werner Kunz
Director of the Digital Media Lab @ UMASS Boston
UMASS Boston
      
The evolution of marketing, and how to keep pace with hiring, training, technology, keeping people in Boston. What’s being taught at local universities and how can it be better aligned with current needs?


SESSION C: Influencer / Advocate Marketing



Debbie Farese
Sr. Manager, Product Marketing
Hubspot



Brian Gladstein
EVP, Technology Marketing
GYK Antler 


Evan Jacobs
Customer Engagement & Advocacy Program Manager
Rapid7 


Brendan Lattrell
CEO
Grapevine Logic  

What brands are getting it right and where are the opportunities that businesses are missing?


4:20 PM BREAK OUT SESSION 2:

SESSION A: Smarketing/Sales & Marketing Alignment



Tim Bertrand
SVP, Worldwide Sales
Acquia
  

Gabe Rogol
VP of Sales
Demandbase


 Lawrence Schwartz
VP of Marketing
Attunity


Tom Varriale

Director Channel and Field Marketing, Nuance Document Imaging
Nuance
 
             
Great organizations’ sales and marketing teams converge to create a strategy, an approach, and a culture called "smarketing”. This session will take a look at what smarketing is, why it’s getting all the attention, and which companies are doing it well.


SESSION B: Using Technology and Data



Ryan Applegate
Digital Marketing and CRM
MathWorks 


David Butler
CEO
iPositioning


Carl Doty

Vice President, Group Director
Forrester


Andy Zimmerman
CMO
Evergage 
             
Technology provides scale and leverage and data provides insight that is crucial to marketing success. However, technology is only as good as the strategy behind it. This session will explore how technology fits into your overall marketing strategy; how you can use it to help you scale, get more insight and measurement, and leverage skills of the organization to improve your overall marketing effectiveness


5:30 PM NETWORKING & CAREER FAIR

After the Sales & Marketing Summit, join us downstairs for a networking and career fair with pizza, giveaways, and over 20 leading tech companies. Click here to register & learn more.

 

THANK YOU TO OUR SPONSOR



WANT TO SEE YOUR LOGO HERE?

Email us to become a summit sponsor!


ORDER YOUR TICKETS BELOW:

(to view a full list of attendees, click here and scroll to the bottom.)

 

                                                                                                             THANK YOU TO OUR GLOBAL SPONSORS                                                       

 
   
 
    


 



   
           



           

             





  
           


  

 

 

                                 




           

 

                    




                 

                      


        






 
 

About
Board of Directors
Team
In the News
Careers
Contact Us
Membership
Member Directory
Tech Company
IT Department
Affiliate
Join Now
Renew Now
Events
Annual Meeting
Boston TechJam
Innovation unConference
Leadership Awards
MassTLC Events
Community Events
Communities
Big Data
Cloud
CXO Series
Internet of Things
Healthcare & Life Sciences
Mobile
Robotics
Sales & Marketing
Security
Software Dev
Workforce Dev
Ed Foundation
Internships
K-12 Initiatives

Resources
Affiliate Directory
Blog

Content Library
Job Board
MassTLC TV
More Opportunities
Policy
Sponsor
Get Involved