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Demand Gen Peer Group: Aligning Marketing with the Modern Buyer’s Journey
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Demand Gen Peer Group: Aligning Marketing with the Modern Buyer’s Journey

2/25/2016
When: 02/25/2016
5:30 PM - 7:00 PM
Where: SmartBear Software
450 Artisan Way
4th Floor
Somerville, Massachusetts 
United States
Contact: Christine Nolan

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Demand Gen Peer Group Meeting:

Aligning Marketing with the Modern Buyer’s Journey

Open to MassTLC member company, demand gen professionals only!

 

About This Group:

The MassTLC demand gen peer-to-peer group is for demand generation professionals to connect and have honest, insightful, and candid discussions with peers on the challenges and opportunities organizations have in driving high quality leads and pipeline. The goal of this time is to get out of the office and connect with others just like you who are facing similar challenges. These sessions are for Heads, Directors and VPs of Demand / Lead Generation professionals of MassTLC member technology companies only.


About This Meeting:

Understanding your buyers journey and making it easy for your prospects and customers to achieve their goals with the right information is imperative to drive demand. in this demand gen session, questions that will be explored are:

  • How do you go about defining buyer’s journey stages for your business? What models do you use?
  • How do you align content strategy and multi-channel marketing initiatives across different stages of the buyer’s journey?  
  • How do factors such as characteristics of your business, market landscape, target audiences and buyer personas impact your approach?
  • What metrics and tools do you use to support this? 


Our Speaker: 

  • Gary DeAsi, Senior Manager, Digital Marketing & Brand, SmartBear Software


Register Below:
Contact Christine@MassTLC.org for the passcode. Note: the event is open to demand generation or lead generation professionals only from MassTLC member technology companies.

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