Search MassTLC
Sign In


Forgot your password?

Create Your Free Profile

MassTLC Calendar

12/6/2016
Smart Cities & the Evolution of the Connected Community

GET EMAIL UPDATES

Get email updates on upcoming events and
new content!

Email:

CONNECT WITH MASSTLC

 
 



Demand Gen Peer Group: Aligning Marketing with the Modern Buyer’s Journey
Tell a Friend About This EventTell a Friend
Demand Gen Peer Group: Aligning Marketing with the Modern Buyer’s Journey

2/25/2016
When: 02/25/2016
5:30 PM - 7:00 PM
Where: SmartBear Software
450 Artisan Way
4th Floor
Somerville, Massachusetts 
United States
Contact: Christine Nolan

« Go to Upcoming Event List  

Demand Gen Peer Group Meeting:

Aligning Marketing with the Modern Buyer’s Journey

Open to MassTLC member company, demand gen professionals only!

 

About This Group:

The MassTLC demand gen peer-to-peer group is for demand generation professionals to connect and have honest, insightful, and candid discussions with peers on the challenges and opportunities organizations have in driving high quality leads and pipeline. The goal of this time is to get out of the office and connect with others just like you who are facing similar challenges. These sessions are for Heads, Directors and VPs of Demand / Lead Generation professionals of MassTLC member technology companies only.


About This Meeting:

Understanding your buyers journey and making it easy for your prospects and customers to achieve their goals with the right information is imperative to drive demand. in this demand gen session, questions that will be explored are:

  • How do you go about defining buyer’s journey stages for your business? What models do you use?
  • How do you align content strategy and multi-channel marketing initiatives across different stages of the buyer’s journey?  
  • How do factors such as characteristics of your business, market landscape, target audiences and buyer personas impact your approach?
  • What metrics and tools do you use to support this? 


Our Speaker: 

  • Gary DeAsi, Senior Manager, Digital Marketing & Brand, SmartBear Software


Register Below:
Contact Christine@MassTLC.org for the passcode. Note: the event is open to demand generation or lead generation professionals only from MassTLC member technology companies.

                                                                                                   THANK YOU TO OUR GLOBAL SPONSORS                                                       

 
   
 


 



             

                                   

                             
           


                
                       

  
                          

 


  

             

 

     
                       
                             
                          
           

                    


           
                       

                 
   
                           
          

               
          
  



           
             
             
 

About
Board of Directors
Team
In the News
Careers
Contact Us
Membership
Member Directory
Tech Company
IT Department
Affiliate
Join Now
Renew Now
Events
Annual Meeting
Boston TechJam
Innovation unConference
Leadership Awards
MassTLC Events
Community Events
Communities
Big Data
Cloud
CXO Series
Internet of Things
Healthcare & Life Sciences
Mobile
Robotics
Sales & Marketing
Security
Software Dev
Workforce Dev
Ed Foundation
Internships
K-12 Initiatives

Resources
Affiliate Directory
Blog

Content Library
Job Board
MassTLC TV
More Opportunities
Policy
Sponsor
Get Involved