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12/6/2016
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BPMA Presents: Understanding the Design Sprint, Author event and booksigning
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3/24/2016
When: 03/24/2016
6:15 PM - 9:00 PM
Where: District Hall
75 Northern Avenue
Boston, Massachusetts  02210
United States
Contact: Ed Arnold

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Meet the authors of "Design Sprint," one of the hottest new books about digital product design. C. Todd Lombardo is an outstanding product thought leader who was the keynote speaker at last year's Product Camp. Richard Branfield is CEO and co-founder of Fresh Tilled Soil and has a broad, global background in product and marketing.

Published in late 2015, "Design Sprint" has gotten great reviews and provides a practical how-to guide to rapidly prototyping and testing product ideas - within a week!

C. Todd and Richard will provide an introduction to the design sprint process, focusing on the first phase of a design sprint: Understand. This short talk will be all about understanding the elements of a design sprint: how and why they work, in what situations they are useful, how to implement them in your organization, and what happens after you've completed one.

Bring your copy of "Design Sprint" to get it signed by the authors. Don't have a copy? Then, register in advance to be entered in a drawing to receive one of six signed copies of "Design Sprint."

Timeline for the evening:

6:15 pm: Registration opens
6:30 pm: Networking starts (light refreshments)
6:45 - 7:15 pm: Book signing
7:30 - 8:30 pm: Presentation and Q&A
8:30 - 9:00 pm: Book raffle and additional networking

Cost:

Premium Members: Free if you pre-register online at least one day prior to event or $10 at the door
Basic Members: $15 if you pre-register and pay online at least one day prior to event or $25 at the door
Non-Members: $20 if you pre-register and pay online at least one day prior to event or $30 at the door



Learn More & Register Here >>


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