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Demand Gen Peer Group Meeting
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Demand Gen Peer Group Meeting

5/5/2016
When: 05/05/2016
5:30 PM - 7:00 PM
Where: Continuum Managed Services
99 High Street
31st Floor
Boston, Massachusetts  02110
United States
Contact: Christine Nolan

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Demand Gen Peer Group Meeting:

Driving Customer Growth through Content

Open to MassTLC member company, demand gen professionals only!

 

Driving Customer Growth through Content

Demand generation isn’t just about attracting net new business, it’s also about getting the most out of your existing customers. Enabling the successful adoption and continued growth of products and services is an area that too many marketing teams overlook, instead focusing almost exclusively on generating demand from new prospects. This session will take a unique look into how different forms of content can lead to the accelerated growth of your easiest target – your own customers.

During this session, we will aim to discuss:

·        How educating your users drives increased demand

·        The benefits of creating a remarkable onboarding process

·        Understanding when to begin the cross-sell process

·        Generating content that will actually help your customers, partners, and re-sellers

·        Leveraging user-generated content from your community

 

Our Speaker:

Ben Austin, Sr. Product Marketing Manager, Continuum Managed Services


Register below:

Contact Christine@MassTLC.org for the passcode. Note: the event is open to demand generation or lead generation professionals only from MassTLC member technology companies.


About This Group:

The MassTLC demand gen peer-to-peer group is for demand generation professionals to connect and have honest, insightful, and candid discussions with peers on the challenges and opportunities organizations have in driving high quality leads and pipeline. The goal of this time is to get out of the office and connect with others just like you who are facing similar challenges. These sessions are for Heads, Directors and VPs of Demand / Lead Generation professionals of MassTLC member technology companies only.

                                                                                                   THANK YOU TO OUR GLOBAL SPONSORS                                                       

 
   
 


 



             

                                   

                             
           


                
                       

  
                          

 


  

             

 

     
                       
                             
                          
           

                    


           
                       

                 
   
                           
          

               
          
  



           
             
             
 

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