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CMO Peer Group: Building the Marketing Organization for Accountability & Innovation at Scale
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CMO Peer Group: Building the Marketing Organization for Accountability & Innovation at Scale

6/2/2016
When: 06/02/2016
7:30 AM - 9:00 AM
Where: Rapid7
100 Summer Street
13th Floor
Boston, Massachusetts 
United States
Contact: Christine Nolan

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CMO Peer Group: 

Building the Marketing Organization for Accountability and Innovation at Scale


ABOUT THIS SESSION:  

You’re growing at double or triple digits.  Adding people in remote offices, far-flung countries and time zones that never match.  You need to be expert at delivering results for every product, understanding key verticals, adjusting your strategy for small and large customers, and driving a better customer experience.  You’ve got to be effective at winning the hearts and minds of customers, partners, investors and employees. Oh, and the competition is fierce.  The key to success is people – but success is not driven from a collection of individuals, it’s driven by a collaborative, well-functioning team, where each player is accountable to her own role as well as team performance.

We’ll discuss how marketing leaders in the Boston area are adapting their organization strategies to scale with increasing complexity and change.  We’ll share ideas for how we recognize, foster, and scale innovation.

CMOs and VPs of Marketing of technology organizations are encourage to come prepared to discuss their organizational structure and key programs for aligning and driving performance.

 

OUR SPEAKERS:

 Carol Meyers

Carol Meyers

CMO

Rapid7

Richard Rovner

CMO

Mathworks 



ABOUT THIS GROUP:

This session is for MassTLC members that are CMOs of technology companies only. This peer-to-peer group is for marketing executives to connect and have honest and insightful discussions on the challenges and opportunities of leading technology organizations. The goal of this time is to get out of the office and connect with others just like you who are facing similar challenges.

Contact Christine@MassTLC.org for the event password to register.



 

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