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12/6/2016
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CMO Peer Group: Hot Water and Cold Truth -- Board Reporting for Mktg Execs
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9/7/2016
When: 9/7/16
7:30am-9:00am
Where: Bullhorn
100 Summer Street
17th Floor
Boston
United States

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CMO Peer Group: Hot Water and Cold Truth--
Board Reporting for Marketing Executives

 

Marketing performance can be a leading indicator of how a company is doing, yet there isn't an industry standard set of metrics that companies use to report on how marketing is doing and, hence, the business.  Of course, every marketing organization will have their own unique combination of key marketing metrics, but what have you found to be most helpful in describing marketing performance? 

How do you present the marketing story?  In this session, we'll talk about the different ways to report to the board on marketing performance and how that provides a window into the future state of the business.  This session will be led by Gordon Burnes, Chief Marketing Officer at Bullhorn. 

  

 

                                                   As CMO, Gordon Burnes directs Bullhorn's marketing and business development efforts, including product marketing, demand generation, PR, branding, creative, and Bullhorn Marketplace. He brings to the company a broad range of skills and experience across the product, marketing, sales, and business development functions to help drive growth. 


 

 

 This event is for MassTLC members that are CMOs or VPs of Marketing at technology companies. Contact Christine Nolan at Christine@masstlc.org for the event password.

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