MassTLC CMO Peer Group – Planning the Battle to Win the War: A Micro-team Approach to Marketing

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Bob Canaway | Chief Marketing Officer, Black Duck Software

For some companies success means casting the widest marketing net to win the war. Others take a more targeted approach – tapping into smaller teams tasked with winning individual battles to achieve their goals. This micro-team approach allows organizations to assess and adjust their marketing programs on the fly. It also helps companies quickly scale and grow where they’re most effective. To succeed, the micro-team approach requires high-velocity sales and marketing technology alignment around specific business initiatives.

Join us for an open group discussion on this simple approach to marketing, including organizing teams around marketing battle plans. Bring your ideas on ways your marketing and sales organizations work together to achieve campaign and programs-specific objectives. We welcome you sharing your frameworks for success.

Our Speaker: Bob Canaway, CMO, Black Duck Software

Bob brings more than 15 years of enterprise software experience and marketing leadership to Black Duck. Most recently he was Chief Marketing Officer at Nuxeo, where he helped establish the company as an enterprise open source content management provider and increase its year-over-year sales by 50 percent. Prior to Nuxeo, Bob was Vice President of Marketing at Ektron, a web content and digital experience management provider, where he led a marketing transformation and drove a strategy that addressed a new economic buyer. Those initiatives were instrumental in doubling Ektron’s revenue during his tenure. Earlier in his career Bob held positions at well-known technology companies including Aspen Technology, TIBCO, and Intel. He holds a B.S. in Computer Science from Rensselaer Polytechnic Institute.

This is a MassTLC Member Only Event and limited to CMO and VP of Marketing titles only

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