Geoffrey Bock, principal of Bock & Company, focuses on strategies for content management, mobility, AI, and digital transformations. He advises enterprises and software firms on the essential activities for creating, curating, and publishing digitized information to shape customer experiences and drive revenue.
A technology analyst and consultant, he has authored hundreds of in-depth reports, case studies, and articles on the business impacts of content technologies. He is a frequent contributor to the Search and Content Management channel at TechTarget. Working with development and marketing teams, he has helped launch several successful software products.
Geoff develops white papers, case studies, customer surveys, and social media assets for his clientele, ranging from start-ups to Fortune 500 firms. These strategic marketing assets are designed to ask the right questions, engage target audiences, and generate high quality leads for a branded digital presence.
He began his strategic advisory career as Senior Vice President/Senior Analyst at the Patricia Seybold Group where he contributed to the firm’s pioneering book, Customers.com. Prior to this, he developed innovative office automation products at Digital Equipment Corporation and has conducted educational research at MIT.