We are marketing scientists who believe that assumptions ruin marketing. We build scaleable, data-driven marketing machines for our startup clients.
We believe the advertising industry is stuck in the "Mad Men" era of decision-making: spend huge amounts of resources performing "research" and then deciding (i.e. assuming) the "best" creative campaign and media placements.
We think it makes much more sense to set up a system where you can garner accurate data extremely quickly, allowing you to run tests that use actual customer behavior to inform marketing decisions in a more iterative fashion.