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Content Library: MassTLC Event Articles, Slides & Videos

2013 MassTLC Marketing Summit: OPTIMIZE (Video)

Monday, July 29, 2013   (0 Comments)
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More than 200 marketers gathered on February 28 at Microsoft NERD Center in Cambridge to share insights at MassTLC's 2013 Marketing Summit. The focus this year was doing more with less. In today’s economy and corporate culture, every department is expected to do just that, especially marketing. To our CEOs, "I don’t have enough budget” is an excuse that just doesn’t hold water. We are expected to use all our creative powers and marketing savvy to deliver strong results regardless of the constraints of limited budget and resources. 

Sharpen your skills and learn what others are doing to be successful by clicking on the links below to watch the videos from the summit:

>Finding the Right Marketing Mix

Panel:
Mary-Katherine McCarey, VP of Marketing, Ipswitch 
Melodye Mueller, VP of Marketing, NaviSite, Time Warner Cable Company
Sheila Rocchio, VP of Marketing, PHT Corporation
Rich Vancil, Group VP, Executive Advisory Strategies, IDC
Catherine Van Evans, Director of Marketing Programs and Demand Gen, Lavastorm Analytics

 

>Marketing Campaigns that Kick Butt

Panel:
Joe Chernov, VP of Marketing, Kinvey
Christina Inge, Sr. Director of Marketing, eZuce
Patrick Kusior, Social, Webcast and Video Manager, Analog Devices
Ellie Mirman, Head of Marketing, mid-sized business segment, HubSpot
Ilya Mirman, VP of Marketing, Yottaa

 

>The Proof is in the Data

Panel:
Jeanne Hopkins, CMO & EVP, SmartBear 
Prashant Kaw, Director of Marketing - Middle of the Funnel, SmartBear
Keith Lincoln, Sr. Director of Marketing, SmartBear
Ed Thompson, Director of Marketing, SmartBear

 

>Building the Right Team for Success

Panel:
Michael DiPietro, CMO, HealthcareSource
Dave Gilbertson, VP and GM of SaveLocal, Constant Contact
Charlie Pendleton, VP of Product Marketing, Epsilon
Charlie Ungashick, CMO, Globoforce

 

>CMO Panel - Brainshark, VistaPrint and LogMeIn

The panel discusses their insights on a holistic approach to customer experience and the future of marketing. 

Moderator: 
John Neeson, managing director and co-founder, SiriusDecisions

Panel:
Michael Ewing, CMO, LogMeIn
Todd McClain, VP, North American Marketing, VistaPrint
Andy Zimmerman, CMO, Brainshark

Thanks to our technology partner and platinum summit sponsor, KnowledgeVision, for making the sessions of the day available for you below on video and the corresponding slides.Thank you to all the speakers listed below for contributing their time and knowledge to the day!

 


                                                                                                   THANK YOU TO OUR GLOBAL SPONSORS                                                       

 
   
 


 



             

                                   

                             
           


                
                       

  
                          

 


  

             

 

     
                       
                             
                          
           

                    


           
                       

                 
   
                           
          

               
          
  



           
             
             
 

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