CXO Forum with Geoffrey Moore (Slides and Video)
Monday, July 29, 2013
MassTLC kicked off its CXO Series, "Crossing the Chasm" - What has Changed in the Past Two Decades?” to a packed room in the Seaport District.
Keynote speaker Geoffrey Moore, author of the best-selling Crossing the Chasm and Inside the Tornado, revisited his original premise of how and when companies cross a chasm and scale to the next level, using examples from today.
He spoke of the mature life cycle of a technology, from emerging market (aka pre-tornado) through the quick and steep climb of growth, followed by the flat mature market, and ultimately – regardless of how successful the technology – a decline. It is between the flat and decline where a company needs to innovate to "catch the next wave,” bringing the cycle back to its beginning as emerging.
Geoffrey also spoke of "the four gears model” in which a company should continually be focused on one gear. The gears include: enlistment, acquisition, engagement, monetization. Geoffrey's slides can be viewed below:
Following the keynote, Geoffrey joined our panel of company founders to discuss how each was able to disrupt
within their organizations, their clients, and ultimately the ecosystem.
Watch a clip of their discussion below.
Michael Skok, Partner, North Bridge Venture Partners
David Husak, Founder and CEO, Plexxi
Andy Ory, Founder and CEO, Acme Packet
Susan Hunt Stevens, Founder and CEO, Practically Green