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Content Library: Member News

[PDF] PPMN Location-Based Mobile Advertising: Q2 Highlights

Monday, August 05, 2013   (0 Comments)
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PayPal | Media Network

Location-Based Mobile Advertising: Q2 Highlights

Highlights from the PayPal Media Network Location Based Mobile Advertising Q2 Report include:

  • Geo-fencing increases mobile ad campaign CTR performance. The biggest increase was in the convenience & gas vertical which saw a 68% lift.
  • 40% of all geo-fenced campaigns are from apparel retailers and big box retailers.
  • 57% of landing page clicks were comprised of lower-funnel actions such as click to map and click to call.
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