[PDF] PPMN Location-Based Mobile Advertising: Q2 Highlights
Monday, August 05, 2013
PayPal | Media Network
Location-Based Mobile Advertising: Q2 Highlights
Highlights from the PayPal Media Network Location Based Mobile Advertising Q2 Report include:
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- Geo-fencing increases mobile ad campaign CTR performance. The biggest increase was in the convenience & gas vertical which saw a 68% lift.
- 40% of all geo-fenced campaigns are from apparel retailers and big box retailers.
- 57% of landing page clicks were comprised of lower-funnel actions such as click to map and click to call.