Progress Appoints Melissa Puls to Chief Marketing Officer Former Iron Mountain Vice President to Lead Results-Oriented Marketing Programs Globally
BEDFORD, Mass.--(BUSINESS WIRE)-- Progress (NASDAQ: PRGS), announced today the appointment of Melissa Puls to chief marketing officer (CMO), effective October 20, 2014. As CMO, Puls will oversee all aspects of the company's marketing operations and communications strategy. Puls will report into Progress president and chief executive officer, Phil Pead.
Puls brings nearly 20 years of experience to Progress. She is a seasoned marketing executive who most recently served as the vice president of Iron Mountain's Global Demand Center, where she led demand generation, content marketing, web marketing, marketing operations, and creative services. She developed a best in class "lead to revenue" demand model at Iron Mountain, increasing both marketing's contribution to revenue by over 600% and also lead to revenue conversion by almost 90%. In addition, while at Iron Mountain, Puls improved marketing contribution to new revenue from 4% to 25%, increased lead to revenue conversion from 7% to 16% and drove the Internal Rate of Marketing Return (IRR) to more than 20%.