Corporate Parent of Vistaprint Renames to Cimpress and Plans Significant Investment in Technology and Development to Strengthen Mass Customization Leadership Position
VENLO, The Netherlands--(BUSINESS WIRE)--Nov. 17, 2014-- The parent company of Vistaprint and other Web-to-print brands has changed its name to Cimpress N.V. The company plans to invest hundreds of millions of dollars over the next five years in the development of proprietary software and production technology, in order to evolve its operational capabilities into a shared mass customization platform (MCP). The Cimpress MCP will aggregate the production volumes of the Cimpress portfolio of brands, each of which empower customers to make personalized, tangible connections in ways that matter most to them.
Investing in a Mass Customization Platform to Transform an Industry
Cimpress intends to make this technology investment to greatly advance its proprietary computer integrated manufacturing technologies, which enable the company to mass customize personalized and unique physical products in small quantities at an affordable price.