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SmartBear’s Senior Marketing Manager Leads MassTLC’s Demand Gen Peer Group Meeting at SmartBear HQ

Friday, February 26, 2016   (0 Comments)
Posted by: Jessica Caldwell
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SmartBear’s Senior Marketing Manager Leads MassTLC’s Demand Gen Peer Group Meeting at SmartBear’s Headquarters

MassTLC Meeting, “Aligning Marketing with the Modern Buyer’s Journey,” Led by SmartBear’s Gary DeAsi – Thursday, February 25, 2016 – Somerville, Massachusetts
SOMERVILLE, Mass. — February 25, 2016 — Gary DeAsi, Senior Manager, Digital Marketing & Brand at SmartBear Software, the leader in software quality tools for the connected world, is the speaker at MassTLC’s Demand Gen Peer Group meeting, “Aligning Marketing with the Modern Buyer’s Journey,” on Thursday, February 25, 2016 at SmartBear’s Corporate Headquarters in Somerville, Massachusetts. The MassTLC demand gen peer-to-peer group is for demand generation professionals to connect and have insightful and candid discussions on the challenges and opportunities that organizations have to drive high quality leads. 

WHAT:           MassTLC’s Demand Gen Peer Group Meeting, “Aligning Marketing with the Modern Buyer’s Journey,” Led by SmartBear’s Gary DeAsi

WHEN:           Thursday, February 25, 2016, 5:30 p.m. – 7:00 p.m. EST

WHERE:        SmartBear’s Corporate Headquarters, Assembly Row, 450 Artisan Way, 4th Floor, Somerville, Massachusetts

Understanding your buyers’ journey and making it easy for your prospects and customers to achieve their goals with the right information is imperative to drive demand. In this demand gen session, various questions are explored, including: 1) how do you go about defining buyers’ journey stages for your business, 2) what models do you use, 3) how to align content strategy and multi-channel marketing initiatives across different stages of the buyers’ journey,  4) how do factors such as characteristics of your business, market landscape, target audiences and buyer personas impact your approach and 5) what metrics and tools to use to support this.

Gary DeAsi is a global digital marketing and demand generation expert with a passion for technology and thinking both analytically and creatively to overcome business challenges at every stage of the customer journey. At SmartBear, he manages the company’s corporate brand, and leads the inbound/digital marketing team to drive demand for more than 14 software quality tools used by more than four million software professionals and over 25,000 organizations worldwide. His initiatives helped SmartBear earn back-to-back Marketo Revvie Awards in 2013 and 2014 for Most Dramatic Business Impact and Most Creative Integrated Marketing Campaign. Also an expert in lead nurturing and marketing automation, Gary has been honored as a three--time Marketo Champion..

These sessions are for heads, directors and VPs of demand and lead generation professionals of MassTLC member technology companies. To register, visit:

About MassTLC
With more than 550 member companies, the Mass Technology Leadership Council (MassTLC) is the region’s leading technology association and the premier network for tech executives, entrepreneurs, investors and policy leaders. MassTLC’s purpose is to accelerate innovation by connecting people from across the technology landscape, providing access to industry-leading content and ideas and offering a platform for visibility for member companies and their interests. More at

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