Search MassTLC
Sign In


Forgot your password?

Create Your Free Profile

MassTLC Calendar

10/6/2016
Career Fair

10/12/2016
Membership Overview Call

GET EMAIL UPDATES

Get email updates on upcoming events and
new content!

Email:

CONNECT WITH MASSTLC

 
 



Content Library: MassTLC Event Articles, Slides & Videos

(Video) Marketing Analytics Summit: Spinning Your Data into Gold

Tuesday, May 15, 2012   (0 Comments)
Posted by: Amy Black
Share |

MassTLC's 2011 Marketing Summit focused on all things analytics -- what do you measure and how do you measure it. To watch the full seminar video along with slide presentations (compliments of KnowledgeVision), click here.

Speakers Included:

  • Craig Bloem, CEO & Founder, FreeLogoServices.com
  • Bethany Branon, Director of Interactive Marketing & Media, Sophos
  • Matt Cutler, Co-founder & CEO, Kibits
  • Jeanne Hopkins, Vice President of Marketing, HubSpot
  • Mark Jeffery, Kellogg School of Management, Author
  • Rick Jensen, SVP and Chief Sales and Marketing Officer, Constant Contact
  • Dan Malone, Sr. Director Analytics, Vistaprint
  • Dipika Rang, Marketing Operations Manager, Black Duck Software
  • Richard Rovner, VP of Marketing, MathWorks


We all know that we need to be data driven marketers and that data driven companies are the ones that succeed. New technologies are coming out every day that help marketing organization capture more data. The challenge is no longer focused solely on getting the data but knowing what to do with it once you have it. How do you analyze and understand what it means for your business? The good news is that we are not in this alone. Every company from small to large is working to answer these important questions and to find their way through the data to true value.   

In this dynamic half-day event some of the regions of the best marketers shared how they are optimizing data to drive more value. These experts will share their data strategies, executive dashboards, the technologies they find most effective and how they are using data to move the needle. You'll leave this session armed and dangerous with ideas and techniques for turning data actionable and driving results to the bottom line.

OUR KEYNOTE SPEAKER: Our keynote speaker, Mark Jeffery, from the Kellogg School of Management is author of the AMA’s best marketing book of 2011: Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know.  

CLICK HERE to see video and slides from the summit. (You'll be asked to fill out a light registration)

 


 

                                                                                                             THANK YOU TO OUR GLOBAL SPONSORS                                                       

 
   
 
    


 



   
           



           

             





  
           


  

 

 

                                 




           

 

                    




                 

                      


        






 
 

About
Board of Directors
Team
In the News
Careers
Contact Us
Membership
Member Directory
Tech Company
IT Department
Affiliate
Join Now
Renew Now
Events
Annual Meeting
Boston TechJam
Innovation unConference
Leadership Awards
MassTLC Events
Community Events
Communities
Big Data
Cloud
CXO Series
Internet of Things
Healthcare & Life Sciences
Mobile
Robotics
Sales & Marketing
Security
Software Dev
Workforce Dev
Ed Foundation
Internships
K-12 Initiatives

Resources
Affiliate Directory
Blog

Content Library
Job Board
MassTLC TV
More Opportunities
Policy
Sponsor
Get Involved