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10/6/2016
Career Fair

10/12/2016
Membership Overview Call

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Sales & Marketing Cluster
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About the Sales and Marketing Cluster

The MassTLC Sales and Marketing Cluster is a peer-to-peer group focused on meeting the various needs of sales and marketing professionals of tech companies and beyond. The cluster’s event content focuses on best practices and strategies that help drive revenue. Topics include marketing strategy, analytics, and automation; sales strategy, process, operations and enablement; lead gen and nurturing and more. Programs include real-life case studies, discussion and applicable insights to help your marketing team get and/or stay on the cutting-edge.

This cluster has also launched two specific peer-to-peer groups:
       (1)   CMO Peer Group
       (2)   Demand Gen Professionals Peer Group.

The purpose of these groups is to connect and have honest, insightful, and candid discussions with peers on the challenges and opportunities organizations have in driving high quality leads and pipeline. The goal of the meeting time is to get out of the office and connect with others just like you who are facing similar challenges.

CLUSTER SPONSORS



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HELP SHAPE CONTENT & SUGGEST SPEAKERS!
The Sales & Marketing cluster is always looking for fresh and innovative topics and speakers to contribute to our events. As a member benefit, we look to our members first for speaking opportunities.  Suggest topics and speakers to be a part of the action!
Submit topics and speakers » 

RESOURCES
Scroll down or click here to view cluster resources to keep you up to date on all things big data.



Sales & Marketing Cluster Resources

  Sales & Marketing Cluster Leadership



Cluster Co-Chair:
Kathie Johnson
VP, Corporate Marketing

Demandware
@johnsonkathiec



Cluster Co-Chair:
Mark Lorion

CMO
Apperian
@mark_lorion 


Cluster Co-Chair:
Jeanne Hopkins 
SVP & CMO
Continuum
@jeannehopkins
 


Cluster Co-Chair:
Mark Roberge
Chief Revenue Officer, Inbound Sales
Hubspot
@markroberge
 


MassTLC
Cluster Rep: 

Christine Nolan

Email Christine
@C3Nolan



 

Upcoming 2016 MassTLC Sales & Marketing Events

Stay Tuned!


View all upcoming MassTLC events »


  Sales & Marketing Cluster Peer Groups

MassTLC has launched two peer-to-peer groups within the sales and marketing cluster. The purpose of these groups is to connect and have honest, insightful, and candid discussions with peers on the challenges and opportunities organizations have in driving high quality leads and pipeline. The goal of the meeting time is to get out of the office and connect with others just like you who are facing similar challenges.
  1. CMO Peer Group
    Note: this group is only for MassTLC members that are CMOs and VPs of Marketing of technology organizations
  2. Demand Gen Professionals Peer Group
    Note: this group is only for MassTLC members that are Heads, Directors and VPs of Demand / Lead Generation of technology organizations

If interested in participating in either group, please email events@masstlc.org for more information.


 

Past MassTLC Sales & Marketing Events

The sales & marketing cluster is very active throughout the year with various types of events to keep you up to date on the latest sales & marketing news and trends.


Marketing Tech Tuesday

December 15, 2015
@ SmartBear Software - Somerville, MA

View past sales & marketing events »


 

MassTLC Sales & Marketing Cluster Blog

The MassTLC sales & marketing cluster blog is filled sales & marketing related materials including best practices, recaps from our events, and downloadable slide decks.

15 Things Learned From the 2015 MassTLC Sales & Marketing Summit: April 30, 2015

Creating a Repeatable, Sustainable, Valuable, and Predictable SaaS Business: The Value Prop at the IBM Innovation Center in Cambridge, MA with Michael Skok: February 17, 2015

2014 MassTLC Leadership Awards Gala: September 12, 2014

Looking at Customer Acquisition Cost Based on Your Market: June, 2016

View the sales & marketing blog »
                                   

 


Sales & Marketing in the News                         

 

Jazz Or Classical? Eight Ways CMOs Can Better Conduct Their Organizations  View article »

73 Seriously Good Takeaways from SiriusDecisions Summit 2015 View article »

Yes, Sales Reps Still Matter to B2B Buyers: 6 Takeaways from #SDSummit 2015 View article » 



 

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