The Boston Business Journal reported earlier this week that TripAdvisor and Toast, both MassTLC members, have partnered in a new endeavor to influence the restaurant advertising business.
“The tech integration will allow restaurants that use Toast’s point-of-sale system to also buy ads on TripAdvisor (Nasdaq: TRIP) through the same software interface. On the marketing side, restaurant owners who are registered on TripAdvisor but don’t already use Toast will be offered a $500 ad-buying credit or a free six month subscription to TripAdvisor Premium when they buy Toast’s software.”
