Every year, MassTLC member Crayon performs primary research to get to the bottom of this question: “In an increasingly crowded marketplace, how are companies getting intelligence on their competitors, customers, and thought leaders?”
This year, Crayon surveyed 1,000+ professionals involved in competitive intelligence in some capacity, from marketers performing CI part-time to full-time CI personnel, to learn the best practices, challenges, and opportunities in the field of competitive intelligence.
A key finding of the report? 90% of businesses say their industry has become more competitive. For more insights, as well as stats and benchmarks on how companies are tackling CI, check out the full 2020 State of Competitive Intelligence Report.