March 15th @ Microsoft NERD, Cambridge, MA

Why Build?

During this program, you’ll get a holistic view of building a technology company’s leadership, marketingsales and human resources functions.

The Topics

We’ll take a closer look at the operations of your business, featuring strategic and tactical insights on topics ranging from product marketing and customer success to understanding, defining, and supporting cross-functional roles in your organization.

Mentoring Breakfast 

Are you a manager or director in sales, marketing, or talent who is looking to take the next step in your career? Would a one-on-one meeting with successful tech industry leaders be valuable? If so, then sign up for the BUILD conference mentor breakfast. Contact Nayla Daly (nayla@masstlc.org) to learn more and sign up. To learn about our mentors, click here.

The Keynote

Jackie Glenn Headshot

Jackie Glenn
Former VP/Chief Diversity Officer
Dell/EMC

The Speakers

Cheryl Barbato
Founder
Talent Retriever

Josh Buckley
Senior Director, Digital Success Management
PTC

Lauren Chacon
Chief Sales Officer
Endurance

Bill Chouinard
Director of Talent Acquisition
Cengage

Rebecca Corliss 
VP, Marketing
Owl Labs

Heather Davis Lam
Sales and Marketing Operations Manager
The Predictive Index

Pete Frend
Principal
KPMG

Drew Fortin
SVP Sales & Marketing
The Predictive Index

Maritza Gamboa
Senior Campus Recruiter
Carbon Black

Chad Hixon
Director of Talent Acquisition
CarGurus

Kip Hollister
Founder & CEO
Hollister Staffing

Tom Hopcroft
President & CEO
MassTLC

Jeanne Hopkins
CMO
Lola.com

Christina Inge
Founder & CEO
Thoughtlight

Loren Jarrett
CMO
Progress

John Judge
SVP, Sales
WordStream

Matt Kaplan
SVP, Products
Acquia

Brent Kleiman
Founder & CEO
Argosight

Katie Kotch
College Recruiting Manager
MathWorks

Tom Libretto
CMO
Pegasystems

Paula Minnikin
CTO
Spark Engagement

Ellie Mirman
CMO
Crayon

Kathy Murphy
CEO
Market Me Too

Nicole Neves
Associate Manager, Campus Recruiting
Kronos, Inc.

Cindy Olsen
Manager, Product Specialist Group
InterSystems

Jonathan Ranger
Chief Customer Officer
Evergage

Pam Reeve
Vice Chair
Commonwealth Institute

Derek Schoettle
CEO
ZoomInfo

Emmanuelle Skala
SVP, Customer Success
Toast

Katie Stavely
VP, Marketing
Mautic

Laura Taylor
VP Acquisition & Experience Design
Wordstream

Marion Thomas
Director, Member Acquisition and Retention
ZipCar

Debbie Umbach
VP, Marketing
BitSight

Carol Vallone
Chair of the Board of Trustees
McLean Hospital

Danielle Zimmerman
VP, Builder Community
Quick Base

Mike Zani
CEO
The Predictive Index

The Agenda

 

7:45am Mentoring Breakfast
This highly personalized breakfast connects mid- to senior level professionals with executives in the tech ecosystem who will share their experience and advice. The mentoring breakfast will be held prior to conference. Learn more here!
8:30am Registration & Networking
9:30am Opening Keynote: Lift While you Climb
Jackie Glenn, Former VP/Chief Diversity Officer, Dell/EMC
Our keynote features the 2018 MassTLC MOSAIC Award recipient, Jackie Glenn. Jackie will share how she has utilized her mantra of “lift while you climb” throughout her life and career to develop individuals and build strong organizations in both her professional and personal life.
10:30am Keynote Panel: The Importance of Cross Functional Teams in Your Organization
Moderator - Brent Kleiman, Founder & CEO, Argosight
Lauren Chacon, Chief Sales Officer, Endurance - Loren Jarrett, CMO, Progress Software, Matt Kaplan, SVP, Products, Acquia, Derek Schoettle, former CEO, ZoomInfo

This executive panel will feature a discussion among some of the emerging, cross functional leaders in tech companies, This panel will examine the power of cross-functional roles for growing your business and foster alignment across your organizations.
11:15am Networking/Snack Break
11:30am Breakout Sessions: Talent/Professional Development

The Growth Mindset
Kip Hollister, CEO, & Founder, Hollister Staffing & Kathy Murphy, CEO, Market Me Too
This workshop, designed for mid- to senior level employees, will provide insights on how to become a lifelong learner and develop new skills that provide opportunities for advancement throughout your career.

The New Corporate Board
Moderator - Paula Minnikin, CTO, Spark Engagement
Tom Hopcroft, President & CEO, MassTLC - Pam Reeve, Vice Chair, The Commonwealth Institute - Carol Vallone, Chair of the Board of Trustees, McLean Hospital

How do you ensure that your board and management is aligned, engaged and working together to maximize the success of your organization? It’s no longer just about financial metrics, but about including an investment and focus on 21st century workplace design and culture.

12:30pm Peer Group Lunches
MassTLC has several peer groups — from Women's Group to Talent to Marketing — within our communities, and we'd like to give you a taste of those during lunch! Choose the peer group that fits your role best and meet others who are facing similar challenges in their business.

We are also offering a featured lunch by Innovation Women: In this session, participants will take a peek behind the scenes at conferences and events and learn more about how event managers choose speakers and panelists. We'll talk about how to use public speaking to drive credibility, thought leadership and business success. We'll also show you where to find speaking opportunities (sometimes not where you might think) and how to leverage each opportunity to improve business outcomes.
1:30pm Breakout Sessions

Customer Discovery
Moderator - Christina Inge, Founder, Thoughtlight Net
Tom Libretto, CMO, Pega - Katie Stavely, VP, Marketing, Mautic

How do you find customer evangelists? Join our product experts to discuss tactics in finding a devoted customer base. Discuss strategies that include testing a product to building the brand persona for marketing. Ultimately, this will lead to customers who serve as evangelists, within their organizations.

SMOPS: Aligning Sales Operations & Marketing Operations for the Good of the Business
Moderator - Kirk Arnold, Executive in Residence, General Catalyst
Heather Davis Lam, Sales and Marketing Operations Manager, The Predictive Index - Drew Fortin, SVP, Sales & Marketing, The Predictive Index - Laura Taylor, SVP Marketing, Wordstream & John Judge, SVP, Sales, Wordstream

What are the most effective practices for utilizing the latest tech tools and strategies for your business? Examine critical issues in sales and marketing and why alignment across these functions yields success. Learn how to identify customers, collect the right metrics, and measure your success to meet your organization’s goals.

Beyond Corporate Culture: Branding and Marketing for Talent Acquisition
Moderator - Cheryl Barbato, Founder, Talent Retriever
Bill Chouinard, Director of Talent Acquisition, Cengage - Chad Hixon, Director of Talent Acquisition, CarGurus - Ellie Mirman, CMO, Crayon

In a candidate-driven market, how do companies succeed in talent acquisition? This panel provides insight from B2B and B2C companies who have implemented alignment across marketing and human resource functions. Discuss strategies including how to project your corporate culture externally to attract your target pool of talent.


2:15pm Afternoon Break


2:30pm Breakout Sessions

Launching a New Product
Moderator - Pete Frend, Principal, KPMG
Josh Buckley, Senior Director, Digital Success Management, PTC - Rebecca Corliss, VP, Marketing, Owl Labs - Marion Thomas, Director, Member Acquisition and Retention, ZipCar - Debbie Umbach, VP, Marketing, BitSight

Join product marketing experts to learn how to launch or pivot a new product, and what that means for each of the teams in your company. Topics discussed will include changing target market, adding a product, pivoting from a product.

Building your Customer Success Organization
Moderator - Jeanne Hopkins, CMO, Lola.com
Jonathan Ranger, Chief Customer Officer, Evergage - Emmanuelle Skala, SVP of Customer Success, Toast & Danielle Zimmerman, VP, Builder Community, Quick Base

Join the experts in discussing strategic and tactical approaches to breaking down silos within your company as you establish a customer success group. Learn how to develop effective processes for a results-driven program and how to set appropriate goals to drive customer engagement and revenue growth. This panel is targeted to senior level executives who want to launch or scale their CS organization.

Designing and Building an Intern Program
Moderator - Nicole Neves, Associate Manager, University Relations, Kronos
Maritza Gamboa, Senior Campus Recruiter, Carbon Black - Katie Kotch, College Recruiting Manager, MathWorks - Cindy Olsen, Manager, Product Specialist Group, InterSystems

This discussion will cover the strategies and best practices for designing and building an intern program within a tech company. We will also introduce the Battle of the Interns 2019.
3:30pm Drive your Company’s Performance with Talent Optimization
Mike Zani, CEO, Predictive Index
Even the best companies fail to reach their full potential—because to shift into higher gear, leaders need to get the people part right. Your organization may be rich with talented individuals, but they’re not assembled and managed in a way that pushes everyone to the top of their game. This talent gap leads directly to low productivity, poor results, and missed opportunities. But this changes...starting now. Enter talent optimization: a new strategic discipline that aligns people strategy with business strategy for optimal results. Join CEO of The Predictive Index Mike Zani to learn how to mobilize leadership around key business objectives, design goal-crushing teams and culture, and inspire management to unleash maximum productivity from their most asset—their people.
4:15pm Networking Reception

Save Your Seat Today!

Be Sure to Get Your Complimentary Head Shot Between 8:00am-9:30am Courtesy Of:

Thank You to Our Platinum Sponsors

Thank You to Our Gold Sponsor

Thank You to Our Marketing Partners

                 

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